Strategy of development of PJSC "Kyivstar" management based on corporate social responsibility

Misko Hanna
Candidate of Еconomic Sciences, Assistant Professor, Odessa national economic university. E-mail:annysa1@rambler.ru

Titarenko Irina
candidate of economic sciences, teacher, Odessa national economic university. E-mail:irinatitarenko14@gmail.com

Cite this article:

Misko H., Titarenko I., (2018) Strategy of development of PJSC "Kyivstar" management based on corporate social responsibility. Ed.: М.D. Baldzhy (ed.-in-ch.) and others [Systema pensiinoho zabezpechennia Ukrainy ta yevrointehratsiini protsesy; za red.: М. D. Baldzhy (gol. red.)], Scientific Bulletin of the Odessa National Economic University (ISSN 2313-4569), Odessa National Economics University, Odessa, No. 8(260), pp. 112-124.

Abstract

In this work, the goals and tasks of management are explored, the development and implementation of the tasks set for the long-term perspective, which depends on the implemented system and processes of strategic management of the development of the enterprise. In this regard, we have analyzed the actual tasks, formulate a strategy for development and increase the efficiency of the activities of the company in accordance with the trends of strategic development of Ukraine. By exploring strategic management, we can conclude that such a process is based on the adoption of a complex of management decisions and their processes in relation to the detailed elaboration of measures in the general direction of enterprise development. The selection and formulation of a strategy requires a thorough study of current performance, short-term goals and a long-term strategic direction. Working out the essential components of the management strategy, the main component is social corporate responsibility. Application of the rules and conditions of corporate social responsibility in the field of telecommunications is of great importance. The work considers the social responsibility of PJSC "Kyivstar". The approaches of scientists to the definition of "enterprise development strategy" are systematized, the goals of sustainable development are highlighted. We propose our own vision of the importance of corporate social responsibility in shaping the enterprise development strategy. It is proved that the formation of the strategy of enterprise development on the basis of corporate social responsibility is conditioned by the achievement of the goals of sustainable development until 2030 year and the Strategy of Ukraine's Development in the period up to 2020 year. It was established that the development strategy of PJSC "Kyivstar" aims at achieving the goals of sustainable development No. 4 "Ensuring comprehensive and equitable quality education and encouraging lifelong learning opportunities for all" and CSR No. 13 "Implementing Urgent Measures to Combat Climate Change and its Consequences » The main measures aimed at managing corporate social responsibility are analyzed.

Keywords

corporate social responsibility, enterprise, system, development strategy, strategic management, management, goals of sustainable development.

JEL classification: L190

UD classification: 334.012.42:658.1

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