Scientific Bulletin of the Odessa National Economic University 2018, 8, 137-150

Open Access Article

Competitiveness as a development plan of the enterprise in the field of trade and provision of services

Sereda Dmitry
master`s student, Odessa National Economic University. E-mail:sds@indgroup.com.ua

Cite this article:

Sereda D., (2018) Competitiveness as a development plan of the enterprise in the field of trade and provision of services. Ed.: М.D. Baldzhy (ed.-in-ch.) and others [Systema pensiinoho zabezpechennia Ukrainy ta yevrointehratsiini protsesy; za red.: М. D. Baldzhy (gol. red.)], Scientific Bulletin of the Odessa National Economic University (ISSN 2313-4569), Odessa National Economics University, Odessa, No. 8(260), pp. 137-150.

Abstract

The Ukrainian economy is characterized by the development and exacerbation of competition among domestic enterprises. As a result, managers of domestic enterprises are constantly searching for new management tools and tools for increasing competitiveness. Currently, in order to function in the minds of a competitive environment, enterprises are developing new types of services or business forms, placing not only their employees in the first place, but also struggling for each client. Studying the market, collecting the necessary information that is analyzed, and then developing strategies for market development. Thus, the problem of competitiveness is justified by the necessity of operational and effective use of the tools of competitiveness, as well as their management in a modern enterprise. This is confirmed by the situation of domestic enterprises, which are forced to react to changes in the market by introducing new measures to increase their own competitiveness. In a market economy, competitiveness, as an economic category, is key, since it reflects the economic, scientific, technical, production, organizational, managerial, marketing and other capabilities of the enterprise. These opportunities are realized in goods and services competing with analogues in the domestic and foreign markets. In the practice of management, actively implement the concepts that most successfully combine the material resources of the enterprise and those intangible assets, the effect of identification and effective use of which contributes to increasing the competitiveness of the enterprise. These include: the concept of total quality management, the concept of kaiser, benchmarking, the concept of marketing interaction, resource concept. Implementation of a concept in an enterprise depends on the specifics of activity and management, because the company has to decide on its own, which approach should be used to achieve increased competitiveness. In our country, the problem of ensuring competitiveness is particularly acute for enterprises in the agro-industrial sector and auxiliary industries, as this is a leading activity. Investigations of the general state in the market of agricultural machinery show a decrease in the purchase of new equipment; the acquisition of equipment by entrepreneurs in use; creation and development of repair and technical enterprises specializing in certain types and producers of agricultural machinery.

Keywords

competitiveness, enterprises, trade, agroindustrial sector, agricultural machinery, market.

JEL classification: D410

UD classification: 658.62.01

Лицензия Creative Commons
This work is licensed under a Creative Commons Attribution 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

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