Modern approaches to the assessment of the competitiveness of the enterprise potential

Salavelis Dmytro
manager, LLC from II "Dyckerhoff (Ukraine)". E-mail:Dim8319121983@gmail.com 3

Cite this article:

Salavelis D., (2018) Modern approaches to the assessment of the competitiveness of the enterprise potential. Ed.: М.D. Baldzhy (ed.-in-ch.) and others [Systema pensiinoho zabezpechennia Ukrainy ta yevrointehratsiini protsesy; za red.: М. D. Baldzhy (gol. red.)], Scientific Bulletin of the Odessa National Economic University (ISSN 2313-4569), Odessa National Economics University, Odessa, No. 11(263), pp. 163-178.

Abstract

The theoretical foundations of the definition and practice of assessing the competitiveness of the potential of the enterprise are considered. The essence of the competitiveness of the enterprise potential, which expresses the ability to withstand competition in development strategies in a particular market with a certain level of opportunities to meet the potential needs of consumers compared to similar potentials of competitors' enterprises, is investigated. The vector of sustainable development of large companies in strategic management and global trends in the market of cement, ready-mixed concrete and inert components are considered. The dynamics of the development of the domestic concrete market has been studied and it has been established that manufacturing companies that have a monopoly position in conditions of imperfect competition have distinguished themselves. Analyzed the components of the competitiveness of the enterprise potential. A theoretical and methodological approach has been developed to assess the competitiveness of an enterprise’s potential, which is based on a systems approach, allows the creation of methodological resources of an enterprise and quantifies the level of competitiveness of its potential. A methodical approach to the predictive analysis of the competitiveness of the potential of the enterprise has been applied and scenarios for the search for reserves of possible growth have been obtained. It is proposed to predict the indicators of competitiveness in the context of the components of the enterprise potential using the method of predictive analysis in the package "STATISTICA". It is recommended to generalize the reserves for increasing the competitiveness of the enterprise potential in specific scenarios in the analysis base. The solution of the problem of optimal distribution of potential is substantiated and the reserves for improving the competitiveness of enterprises are revealed. Formulated a theoretical and methodical approach to the analysis of consulting support of enterprises. A benchmarking of the enterprise's potential was carried out and the economic effect obtained from the investment project for the construction of the plant and the commissioning of new capacities was substantiated.

Keywords

competitiveness, enterprise potential, evaluation, analysis, forecast, optimization, benchmarking.

JEL classification: О330

UD classification: 334.716:658.821

References

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