Managing the bank’s competitive position

Kovalenko Victoria
Doctor of Economics, Professor, Banking Department, Odessa National Economic University, E-mail:kovalenko-6868@ukr.net, ORCID ID: https://orcid.org/0000-0003-2783-186X

Mazur Tatiana
Student of Finance and Banking Department, Odessa National Economic University, E-mail:

Cite this article:

Kovalenko V., Mazur T. (2019). Managing the bank’s competitive position. Ed.: D.V. Zavadska (ed.-in-ch.) and others [Upravlinnja konkurentnoju pozycijeju bankiv; za red.: D. V. Zavadskoi (gol. red.)], Scientific Bulletin of the Odessa National Economic University, No. 9-10 (272-273), pp. 38–53.

Abstract

The article is devoted to solving problems of developing a methodological approach to managing a bank’s competitive position. Under these conditions, ensuring the effective functioning of domestic banks in the modern competitive environment of the national banking market requires the development and practical implementation of measures to enhance the competitive advantages of the bank, able to distinguish it positively against competitors, to secure leading competitive positions in the market or in its most attractive segments competitiveness of banks as a whole. It has been implemented that manages a bank's competitive position and is a systematic set of management entities' actions to secure a place of the bank in a non-specific environment by developing a mechanism to manage it with the formation of necessary security. The analysis of the competitive positions of the leading banks of Ukraine has been substantiated. It has been determined that in order to gain a competitive position of the bank in the banking services market, it is advisable to study thoroughly the processes of formation of dynamic competitive advantages of the bank, their actual level and the possibility of future development by carrying out a comprehensive assessment of the competitive advantages of the bank. The scientific and methodological approach to the complex assessment of the competitive advantages of the bank including: an analysis of the prerequisites of forming the competitive advantages of the bank; assessing the level of competitive advantage of the bank; assessing the bank's ability to support existing and developing innovative competitive advantages has been proposed.

Keywords

competition, competitiveness, competitive position, banks, competitive advantages.

JEL classification: G210; М310; DOI: 10.32680/2409-9260-2019-9-10-272-273-38-53

UD classification: 336.71

References

1. Osovska, G. V., Yushkevich, O. O. & Zavadskyi, Y. S. (2009). Ekonomichnyi slovnyk [Economic dictionary], Kyiv: Kondor, 358 s. [in Ukrainian]
2. Dubovyk, O. V. (2007). Marketynh u banku [Banking marketing], 2 vyd., Kyiv: Alerta, 275 s. [in Ukrainian]
3. Porter, M. (2005). Konkurentsiya [Competition], Moskva: Vilyams, 608 s. [in Russian]
4. Poznyak, S. (2002). Konkurentni perevahy i konkurentospromozhnist [Competitive advantages and competitiveness], Aktualni problemy ekonomiky – Actual problems of economics, 1, 50–55 [in Ukrainian]
5. Mochernyy, S. V. (1993). Osnovy ekonomichnoi teorii [Foundations of economic theory], Ternopil: Tarneks; Svit, 688 s. [in Ukrainian]
6. Goncharuk, T. I. (2003). Konkurentsiia i konkurentospromozhnist: zmist i rozvytok u perekhidnii ekonomitsi [Competition and competitiveness: contents and development in the transition economy], Sumy: Mriia-1 LTD: UABS, 60 s. [in Ukrainian]
7. Belenkiy, P. Yu., Mikula, N. A. & Matveev, Ye. E. (2005). Konkurentnist na transkordonnykh rynkakh [Competitiveness in cross-border markets], Lviv: Instytut rehionalnykh doslidzhen NAN Ukrainy, 214 s. [in Ukrainian]
8. Azarenkova, H. M., Tyshchenko, O. M., Soslovskyi ,V. H. (2008). Konkurentni perevahy bankiv [Competitive advantages of banks], Visnyk Natsionalnoho banku Ukrainy – Bulletin of the National Bank of Ukraine, 9, 20-24 [in Ukrainian]
9. Neizvestnaya, E. V. (2015). Marketingovyy aspekt bankovskoy konkurentsii [Marketing aspect of banking competition], Problemy Ekonomiki – Problems of Economics, 3, 208-215 [in Russian]
10. Lyutyi, I. (2006). Konkurentospromozhnist bankiv v umovakh hlobalizatsii ta liberalizatsii rukhu kapitalu [Banks competitiveness in globalization and liberalization conditions of capital movement], Visnyk Natsionalnoho banku Ukrainy – Bulletin of the National Bank of Ukraine, 11, 18-25 [in Ukrainian]
11. Hladynets, N. Yu. (2015). Konkurentospromozhnist komertsiinoho banku: teoretychni aspekty ta pidkhody do vyznachennia [Commercial bank competitiveness: theoretical aspects and approaches to determination], Hlobalni ta natsionalni problemy ekonomiky – Global and national problems of economy, 4, 814-818 [in Ukrainian]
12. Reznichenko, D. V. (2012). Katehorialnyi aparat konkurentospromozhnosti sotsialno-ekonomichnoi systemy [Categorical apparatus of socio-economic system competitiveness], Innovatsiina ekonomika – Innovative economy, 8, 171-175 [in Ukrainian]
13. Matveev, V. V. (2012). Systema poniat, yaki kharakteryzuiut konkurentnyi stan pidpryiemstva [The system of concepts that characterize the competitive state of the enterprise], Intelekt XXI – Intelligence XXI, 2, 55-62 [in Ukrainian]
14. Yeris, L. M. (2012). Otsiniuvannia indykatoriv rynkovoi pozytsii bankiv u suchasnykh umovakh rozvytku finansovoho rynku [Evaluation of banks’ market position of indicators in current conditions of financial market development], Aktualni problemy ekonomiky – Actual problems of economics, 7 (133), 191-200 [in Ukrainian]
15. Khamidullin, A. V. (2011). Osnovnye faktory konkurentnogo preimushchestva kommercheskogo banka v ekonomike regiona [The main factors of the competitive advantage of a commercial bank in the economy of region], Ekonomika i upravlenie – Economics and Management, 1 (74), 78-80 [in Russian]
16. Vovk, V. Ya. (2012). Kontseptualni zasady orhanizatsii stratehichnoho upravlinnia konkurentospromozhnistiu banku [Conceptual bases of strategic management organization of bank competitiveness], Biznes-inform – Business inform, 9, 237-240 [in Ukrainian]
17. Momot, O. M. (2018). Upravlinnia protsesom pidvyshchennia konkurentospromozhnosti bankiv u konteksti stratehichnoi innovatsiinosti [Process management of bank’s competitiveness increasing in the context of strategic innovation], Finansovyi prostir – Financial space, 3 (31), 158-165 [in Ukrainian]
18. Kovalenko, V. V. (2017). Problemy stanovlennia ta rozvytku bankivskoi systemy Ukrainy [Problems of formation and development of the banking system of Ukraine], Aktualni pytannia funktsionuvannia finansovoho rynku v umovakh kryzovykh yavyshch svitovoi ekonomiky: zbirnyk materialiv II Mizhnarodnoi naukovo-praktychnoi internet-konferentsii (m. Odesa 20-21 kvitnia 2017 r.) – Actual issues of financial market functioning in the crisis of the world economy: Proceedings of II International scientific and practical internet conference (Odessa, April 20-21, 2017), ONEU, 7-13 [in Ukrainian]
19. Mishchenko, V. I. & Naumenkova, S. V. (2016). Bankivska systema Ukrainy: problemy stanovlennia ta rozvytku [Banking system of Ukraine: problems of formation and development], Finansy Ukrainy – Finance of Ukraine, 5, 7-33 [in Ukrainian]
20. Osnovni pokaznyky diialnosti bankiv [The main indicators of bank activity]. Retrieved from: https://bank.gov.ua/statistic/supervision-statist/data-supervision#1 [in Ukrainian]
21. Balansovi zvity bankiv [Bank balance sheets]. Retrieved from: https://bank.gov.ua/statistic/ supervision-statist/data-supervision#1 [in Ukrainian]
22. Kilkist strukturnykh pidrozdiliv bankiv [Number of structural units of banks]. Retrieved from: https://bank.gov.ua/statistic/supervision-statist/data-supervision#1 [in Ukrainian]
23. Reitynh nadiinykh bankiv Ukrainy [Rating of reliable banks of Ukraine]. Retrieved from: https://forinsurer.com/rating-banks [in Ukrainian]
24. TOP 20 nadiinykh bankiv Ukrainy [TOP 20 reliable banks in Ukraine]. Retrieved from: https://nv.ua/ finance/top-20-samyh-nadezhnyh-bankov-ukrainy-polnaya-versiya-reytinga-nv-50014988.html [in Ukrainian]
25. Makhota, A. V. (2013). Instrumentarii kompleksnoi otsinky konkurentnykh perevah banku [A toolkit for comprehensive assessment of the bank’s competitive advantages], Zovnishnia torhivlia: pravo, ekonomika, finansy – Foreign trade: law, economy, finance, 2, 163-170 [in Ukrainian]