Marketing strategies of universities in the educational market

Burdonos_lyudmila
candidate of economic sciences, PhD, assistant professor of department of finance, ???, E-mail:

Cite this article:

Burdonos L. (2015), Marketing strategies of universities in the educational market. Ed.: М.D. Baldzhy (ed.-in-ch.) and others [Systema pensiinoho zabezpechennia Ukrainy ta yevrointehratsiini protsesy; za red.: М. D. Baldzhy (gol. red.)], Scientific Bulletin of the Odessa National Economic University (ISSN 2313-4569), Odessa National Economics University, Odessa, No. 1(221), pp. 15-26.

Abstract

The article is devoted to the adaptation of the relevance of higher education institution to market conditions, increasing its competitiveness and quality of education as a guarantee of its demand and viability. The modern ways of improving the quality of universities that affect the improvement of competitiveness of educational services and products. Essence and shows the need to improve the marketing of the university in the educational market which becomes more important self-importance requires further development, identifying specific limits and tendencies inherent higher educational institution as a subject market. Special attention is paid to the quality of products that universities must meet consumer demand. After all, how educational institution is able to meet this demand so highly assessed the quality of its operations, so it ourselves and provide stable operation in the future.

Keywords

education market, marketing in higher education, educational services marketing, marketing communications, marketing strategy, educational product

JEL classification: I23

UD classification: 245.67

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