STR - catalyst changes in social conscience

Popkov Basil
Doctor of philosophy sciences, Professor, Department of political science, Odessa I.I. Mechnikov national university. E-mail:nauka@onu.edu.ua

Popkova Angelica
senior teacher, department of philosophy and political science, Odessa regional institute for public administration National academy for public administration. E-mail:nauka@onu.edu.ua

Cite this article:

Popkov B., Popkov A., (2015) STR - catalyst changes in social conscience. Ed.: М.D. Baldzhy (ed.-in-ch.) and others [Systema pensiinoho zabezpechennia Ukrainy ta yevrointehratsiini protsesy; za red.: М. D. Baldzhy (gol. red.)], Scientific Bulletin of the Odessa National Economic University (ISSN 2313-4569), Odessa National Economics University, Odessa, No. 2(222), pp. 180-189.

Abstract

In the article was talked about that, how by deep transformation of the economy, political relations, public consciousness, the revolution actively intrudes into the internal world of man. It actively transforms the vivid picture of the world, social memory. It “demassificates” and “interactiizates” the communicative environment, and reconstructs an informative process on principles of «clip-culture» and other innovations of cybernetic epoch. All of it puts a modern man before the task of making the internal autonomy, capabilities of independent, without the external directives and supports to use the accomplishments of NTR and possibilities of globalization in behalf of own development. In conditions of the «recessive state» the post-industrial personality must gradually undertake regulative state functions. So the state control in increasing degree must be transformed into the self-control of personality, the state regulation – into the self-regulation; the state government – into the self-government; the state education – into the self-education. The main integrative point in this process must be not external, political, internal, - ethical, factor: those eternal principles of Christian sermon, which not once rescued the sociality during the most critical and catastrophic epochs of world history.

Keywords

NTR, public consciousness, globalization, interactive, demassification, social memory, communication.

JEL classification:

UD classification: 177

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