Scientific Bulletin of the Odessa National Economic University 2015, 6, 160-175
Open Access Article
Kuzmin Oleg
doctor of Еconomic Sciences, Professor, National University Lviv Polytechnik. E-mail:oleh.y.kuzmin@lpnu.ua
Melnyk Olga
National University Lviv Polytechnik. E-mail:olia_melnyk@ukr.net
Adamiv Marta
National University Lviv Polytechnik. E-mail:marta_adamiv@i.ua
Kuzmin O., Melnyk O., Adamiv M., (2015) Theretical and methodical bases of product pricing system formation at enterprises. Ed.: М.D. Baldzhy (ed.-in-ch.) and others [Systema pensiinoho zabezpechennia Ukrainy ta yevrointehratsiini protsesy; za red.: М. D. Baldzhy (gol. red.)], Scientific Bulletin of the Odessa National Economic University (ISSN 2313-4569), Odessa National Economics University, Odessa, No. 6(226), pp. 160-175.
In the article the advisability of use of systemic approach to the review and realization of product pricing process of enterprises in modern conditions is grounded. The interpretation of the term “product pricing system of enterprise” is formulated, within which the unified and complete list of its structural elements (technology, models, methods, strategy, tactics, politics, subjects, objects, principles, goals, objectives, resources) is defined. The typical product pricing system of enterprise is developed and graphically interpreted on the base of representing of sequence of interaction and consistency of relationships between its structural elements. The pricing process is proposed to review by technological approach, which is based on the isolation of phased pricing sequence, operating structure and resource provision of each phase. The characteristic of essence and types of elements of product pricing technology of enterprises is done.
system, pricing, technology, methods, models, factors, resource provision.
JEL classification: L51
UD classification: 338.5