Selection rationale of powerful good distribution methods menufacturing enterprises

Ananyeva Maria
master`s student, Odessa National Economic University. E-mail:oneu.oda@ukr.net

Cite this article:

Ananyeva M., (2015) Selection rationale of powerful good distribution methods menufacturing enterprises. Ed.: М.D. Baldzhy (ed.-in-ch.) and others [Systema pensiinoho zabezpechennia Ukrainy ta yevrointehratsiini protsesy; za red.: М. D. Baldzhy (gol. red.)], Scientific Bulletin of the Odessa National Economic University (ISSN 2313-4569), Odessa National Economics University, Odessa, No. 9(229), pp. 27-37.

Abstract

This article is concerned with the major systems of sales distribution and methods of product sales selection of manufacturers. Different systems of distribution of goods between sales agents are comparing. It is regarded the experience of international manufacturers and it is comparing the nature and methods of distribution in different countries. There were also pointed out the differences between using the marketing mechanisms on the domestic market and on international markets. It was regarded the problem of incomplete using or underusing the marketing system in a business environment of Ukraine the Ukraine, were proposed the ways of effectivization the distribution of goods to improve the overall operation of enterprises efficiency.

Keywords

distribution systems, sale, sales agents, sales channels, marketing costs.

JEL classification: М11

UD classification: 334.716:658.81

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