Scientific Bulletin of the Odessa National Economic University 2016, 3, 115-126
Open Access Article
Levchenko Vladislav
Student, Odessa National Polytechnic University, e-mail:levchenko110@mail.ru
Levchenko, V.(2016). Generation and optimization range of services. Ed.: М.D. Baldzhy (ed.-in-ch.) and others [Systema pensiinoho zabezpechennia Ukrainy ta yevrointehratsiini protsesy; za red.: М. D. Baldzhy (gol. red.)], Scientific Bulletin of the Odessa National Economic University (ISSN 2313-4569), Odessa National Economics University, Odessa, No. 3(235), pp. 115-126.
In this article speech will go volume, what criteria the optimal structure of assortment must answer, what limitations must be taken into account during optimization of assortment, technology of realization of analysis of assortment is which and how in a company to organize work on optimization of assortment. Market success is the basic criterion of estimation of activity of enterprises, and their market possibilities are predetermined by correctly worked out, оптимізоманим and consistently carried out to the politician of services. Exactly on the basis of study of market and prospects of his development an enterprise gets initial information for the decision of questions, related to forming of assortment, his management and perfection. To the article general descriptions of concept are driven «favour» and «assortment of services». The algorithm of forming of assortment is worked out for enterprises which render services. The stages of algorithm and factors of marketing environment, which influence on them, are certain.
optimizaciya, assortment of services, politician of services, life cycle, analysis, management.
JEL classification: R400
UD classification: 339.138