Scientific Bulletin of the Odessa National Economic University 2016, 4, 144-157
Open Access Article
Lenska Nataliia
COdessa National University named after. І.І. Mechnikov, e-mail:nlenskaya96@ukr.net
Radchenko Alexander
Associate Professor of the Department of Economics and Management, Odessa National University named after. І.І. Mechnikov, e-mail:nlenskaya96@ukr.net
Lenska, N., Radchenko, A. (2016) THE ANALYSIS OF THE COMPETITIVENESS OF AGRICULTURAL ENTERPRISES OF UKRAINE IN THE FOREIGN MARKET. Ed.: М.D. Baldzhy (ed.-in-ch.) and others [Systema pensiinoho zabezpechennia Ukrainy ta yevrointehratsiini protsesy; za red.: М. D. Baldzhy (gol. red.)], Scientific Bulletin of the Odessa National Economic University (ISSN 2313-4569), Odessa National Economics University, Odessa, No. 4(236), pp. 144-157.
In the article it is defined that the phenomenon of the competition is one of the main trends of the market environment development. It is determined that the issue of competitiveness occupies one of the central places in the economic analysis of different types of economic activities of various actors. It is proved that in the market economy, a stable position of any company in a foreign market is defined by the level of its competitiveness, i.e. the ability to produce and market products that are on the price and non-price characteristics more attractive to consumers than the products of their competitors. Modern problems of increasing economic efficiency and competitiveness of production of the agricultural enterprises in a foreign market are analyzed in the article. Scientific approaches to the essence of the concepts of "competitiveness" and "competitiveness of the agricultural enterprises" are considered, the major factors constraining the development of the competitiveness of the latter are investigated. The scientific novelty of this research lies in the fact that for the first time the reasons for the low competitiveness of Ukrainian agricultural enterprises received a detailed examination in a view of the western vector of development of Ukrainian trade relations. The proposal of the main ways to improve the competitiveness of the agricultural enterprises of Ukraine in a foreign market became the result of the research.
competitiveness, competition, agro-industrial complex, foreign economic activity, foreign market, the World Trade Organization, export-import transactions.
JEL classification: R400
UD classification: 339(477).13.012.42