Tourism cluster in health tourism оdessa region.

Mikhailyuk Elen
Candidate of Sciences (Economics), Associate Professor, Odessa National Economic University, e-mail:Elen.mih.555@gmail.com

Cite this article:

Mikhailyuk, E. (2016). Tourism cluster in health tourism оdessa region. Ed.: М.D. Baldzhy (ed.-in-ch.) and others [Systema pensiinoho zabezpechennia Ukrainy ta yevrointehratsiini protsesy; za red.: М. D. Baldzhy (gol. red.)], Scientific Bulletin of the Odessa National Economic University (ISSN 2313-4569), Odessa National Economics University, Odessa, No. 8 (240), pp. 92-106.

Abstract

The article highlights the issues of development of health tourism in the Odessa region. Analyzes the types of clusters that can be formed or situational depending on the business purpose. Given the positive examples of creating a tourist card region. Examines ways of attraction of such marketing events as "Odessa at half price", which actually includes a variety of business structures and thus create the cluster. Enterprises of tourist business, United in the tourism cluster within the region, get an opportunity to defend their interests at the level of local authorities, and also to participate in large investment programs. Important aspects are the development and improvement of the legislative base of the organization of tourism in Ukraine, establishment of the system of education and training in the creation and implementation of the cluster model in the field of tourism taking into account the needs and perspectives of regional development.

Keywords

tourism, cluster, tourism cluster, the situational cluster, tourist business.

JEL classification: R400

UD classification: 379.85(477.74)

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