Scientific Bulletin of the Odessa National Economic University 2016, 9, 74-85
Open Access Article
Zelinskyy Andriy
Odessa National Economic University, E-mail:k.ep@oneu.edu.ua
Zelinskyy, A. (2016). Transactional component in the structure distribution expenses. Ed.: М.D. Baldzhy (ed.-in-ch.) and others [Systema pensiinoho zabezpechennia Ukrainy ta yevrointehratsiini protsesy; za red.: М. D. Baldzhy (gol. red.)], Scientific Bulletin of the Odessa National Economic University (ISSN 2313-4569), Odessa National Economics University, Odessa, No. 9 (241), pp. 74-85.
The aim of the article is to examine the transactional component in the overall structure of the sales of enterprise costs from the perspective of their optimization and accounting. The objectives of the article implemented by using the following general and specific research methods: analysis and synthesis, systematization and generalization, dialectical approach. An approach to the identification of transaction costs in the structure of distribution costs from the perspective of the source of their origin, which will improve accounting, control and analysis of transaction costs and simplify management decision-making process. In the article the questions on the transactional component in marketing, analyzed approaches to the accounting reflection of transaction costs on the marketing expenditures. Main scientific article should be used in the management of enterprises.
transaction costs, accounting reflection, expenditure pattern, distribution expenses, advertising costs, optimization, management.
JEL classification: R400
UD classification: 657.41:330.142.21