Scientific Bulletin of the Odessa National Economic University 2017, 3, 117-125
Open Access Article
Odnolko Victoria
Candidate of Еconomic Sciences, Odessa National Economic University. E-mail:oneu.oda@ukr.net
Odnolko V., (2017) Formation peculiarities of trading activity strategy of company. Ed.: М.D. Baldzhy (ed.-in-ch.) and others [Systema pensiinoho zabezpechennia Ukrainy ta yevrointehratsiini protsesy; za red.: М. D. Baldzhy (gol. red.)], Scientific Bulletin of the Odessa National Economic University (ISSN 2313-4569), Odessa National Economics University, Odessa, No. 3(245), pp. 117-125.
The article describes the main stages of the strategic management of trade enterprise. Identifies key strategic approaches and means to ensure the effective development of enterprises, based on internal capabilities and increasing competition. In modern conditions of development of the national economy strategy of trading activity of the company is very necessary because it provides a stable functioning.
cost efficiency, revenue, missed opportunities .
JEL classification: F190
UD classification: 330.63