Promoting national identity through media context & advertising appeals

Sana Imran
Khazar University. E-mail:matlabm@yandex.ru

Cite this article:

Sana I., (2017) Promoting national identity through media context & advertising appeals. Ed.: М.D. Baldzhy (ed.-in-ch.) and others [Systema pensiinoho zabezpechennia Ukrainy ta yevrointehratsiini protsesy; za red.: М. D. Baldzhy (gol. red.)], Scientific Bulletin of the Odessa National Economic University (ISSN 2313-4569), Odessa National Economics University, Odessa, No. 3(245), pp. 125-132.

Abstract

The article examines the issues of assessing the impact on the consumer essence of advertisements, which are used to exaggerate the theme of patriotism and to consciously strive to activate the national identity of the individual. It is noted that national identity and social identity are activated, which affects the formation of their identity.

Keywords

National identity, Identity salience, Advertising appeals, Media.

JEL classification: М310

UD classification: 330.6

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