Managerial innovations as control lever of strategical growth reinforcement

Bespalov Artem
Odessa National Economics University, e-mail:stas_gorbachenko@ukr.net

Gorbachenko Stanislav
Candidate of Economic Sciences, Associate Professor, Department of Economics and Business Planning, Odessa National Economic University, E-mail:stas_gorbachenko@ukr.net

Cite this article:

Bespalov, A., Gorbachenko, S.(2018). Managerial innovations as control lever of strategical growth reinforcement. Ed.: М.D. Baldzhy (ed.-in-ch.) and others [Systema pensiinoho zabezpechennia Ukrainy ta yevrointehratsiini protsesy; za red.: М. D. Baldzhy (gol. red.)], Scientific Bulletin of the Odessa National Economic University (ISSN 2313-4569), Odessa National Economics University, Odessa, No. 1 (253), pp. 59-70.

Abstract

Developing a strategy is an important phase for any enterprise, since the branch, markets and methods of resource distribution, competition strategy and methods to maximize profit are defined by it. So, entreprise efficiency in a present-day environment is marginally defined by the development strategy it takes and constant adjustment towards changes in the both internal and external environmens. For its survival, enterprise should be based off not the extensive development, but rather intensive, innovative even, which means it should have making of new forms, products and methods as a target. Innovations play a very special role in this, especially management one’s. Management innovations effectiveness is displayed in the increase of profit, market share and competitiveness, production and management improvements, increase in business-markers, decrease in expenses, improvement of product quality, increase in satisfaction of both consumers and personnel. Meanwhile changes in external environment lead to corrections and refinement of objectives and tasks of enterprise, which in turn triggers managerial innovations.

Keywords

strategy, management, strategic growth, innovations, enterprise, environment.

JEL classification: L 100

UD classification: 330.1

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