Formation of the social services market under conditions of modern Ukraine

Muzhailo Vasylii
Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Management and Logistics, Odessa National Academy of Food Technologies, e-mail:Stas560823@mail.ru

Kryvonohova Iryna
Candidate of Science (Economics), senior lecturer at the Department of Business Management, Odessa National Academy of Food Technologies, e-mail:krirgen@yandex.ua

Cite this article:

Muzhailo, V., Kryvonohova, I. (2018). Formation of the social services market under conditions of modern Ukraine. Ed.: М.D. Baldzhy (ed.-in-ch.) and others [Systema pensiinoho zabezpechennia Ukrainy ta yevrointehratsiini protsesy; za red.: М. D. Baldzhy (gol. red.)], Scientific Bulletin of the Odessa National Economic University (ISSN 2313-4569), Odessa National Economics University, Odessa, No. 2 (254), pp.124-139.

Abstract

The article highlights conceptual approaches to the definition of such concepts as "service", "social services", "public services". Analysis is conducted on existing ways (models) of supplying services provided with the participation of the government: trust, management by setting goals and evaluation of results, voice, choice and competition. Necessity of improving the system of providing services through implementation of active and balanced social policy, increase in the role of the state in streamlining social processes is substantiated. It is noted that social services can be provided not only by state institutions, which have vast experience in this branch, but also by business structures, non-government, public organizations on condition that sharp increase in the level and quality of management follows. Research of the market of social services, as one of the varieties of the previously consolidated market of physical goods and services, and particularly of practice of its functioning, allowed to define its specific features, without knowledge and consideration of which it is impossible to achieve success in a wide variety of business activities. It is shown that the market of social services, which is in process of its formation and development in Ukraine, represents a specific modification of market mechanism, namely the quasi-market, in which co-ordination of mutual relations between manufactures and services consumers is regulated by market institutions as opposed to bureaucratic state procurement system. It is demonstrated that the transition to the provision of social services at market terms is a breakthrough to international standards of high quality.

Keywords

services, the market of social services, models of services provision, business structures, public organizations, social politics, welfare, merit goods, quasi-market, management.

JEL classification: L 220

UD classification: 330.6

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