Cite this article:

Yureskul, Y., Odnolko, V. Factors of competitiveness of the electrical enterprise. Ed.: М.D. Baldzhy (ed.-in-ch.) and others [Systema pensiinoho zabezpechennia Ukrainy ta yevrointehratsiini protsesy; za red.: М. D. Baldzhy (gol. red.)], Scientific Bulletin of the Odessa National Economic University (ISSN 2313-4569), Odessa National Economics University, Odessa, No. 6-7 (258-259), pp. 190-207.

Abstract

The article describes scientific approaches regarding the definition of the concept of competitiveness of the enterprise. Key factors of competitiveness of economic entities are defined, focuses attention on their grouping of the different criteria. Characteristics of the external and internal environment of the enterprise are given. Analyzed of the external and internal factors, that influence of competitiveness of the enterprise, which works in the market of electrical installation services in the city of Odessa. Such an analysis enables investigated don’t only transformation processes, that occurring in the internal environment of the enterprise, including the results of its activities, but also the dynamics of change, that is related to the external environment, in which the enterprise operates, for timely and adequate responding to all the changes, that are occurring. SWOT-analysis of the activity of the wiring company «RA-CURS PLUS» has been conducted. As a result of the influence external and internal factors, were identified strengths and weaknesses, threats and opportunities activity of the wiring company. Further strategies development of the wiring company «RA-CURS PLUS» are formulated, for the purpose of conducting, further, effective economic activity and increasing its competitiveness. The factors of success of the investigated enterprise are grounded. Defined the main conditions for ensuring of competitiveness of the enterprise, which holds its own economic activity in the market of electrical installation services, and proposed the main events to increase of competitiveness of the analysis enterprise. To develop a common strategy increasing the competitiveness of the wiring company «RA-CURS PLUS», it is suggested to determine the result of focusing on internal competitiveness: marketing activity; management; management system; economic security; reputation of the enterprise; financial, innovation and investment activities; corporate culture; qualification of staff; competitive strategy.

Keywords

competitiveness, electrical installation company, external factors, internal factors, SWOT-analysis, directions of competitiveness increase.

JEL classification: D410

UD classification:658.515:658.821

This work is licensed under a Creative Commons Attribution 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

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