Perspectives of development of enterprises in processing of digestally wild non-timber plants

Geiko Liudmyla
candidate of economic sciences, assistant professor, Odessa National Economic University. E-mail:ludmilageyko@rambler.ru

Martyniuk Alona
master`s student, Odessa National Economic University. E-mail:alyonaamart@gmail.com

Cite this article:

Geiko L., Martyniuk A., (2018) Perspectives of development of enterprises in processing of digestally wild non-timber plants. Ed.: М.D. Baldzhy (ed.-in-ch.) and others [Systema pensiinoho zabezpechennia Ukrainy ta yevrointehratsiini protsesy; za red.: М. D. Baldzhy (gol. red.)], Scientific Bulletin of the Odessa National Economic University (ISSN 2313-4569), Odessa National Economics University, Odessa, No. 8(260), pp. 44-56.

Abstract

The activity of forestry is considered. The economic value of forestry, as well as the direction of growing wild non- timber plants (products) has been investigated. The dynamics of the development of collection of wild non-timber products of Ukraine on the basis of analysis of statistical information in the Odessa region is considered. The importance of reeds in the industry, as well as prospects for the development of enterprises using reeds in various fields were explored. The possibilities of using and the past experience of cane processing are considered. The system of development on the example of company «UKRRID» was explored, as well as the technique and specifics of the processing of wild non- timber products, the need for equipment and its quality, as well as the need for other material resources. The analysis of the dynamics of indicators of common reeds, produced in Vilkovo. The economic significance of the use of the material was studied on the example of foreign countries, the prospects for cooperation with neighboring countries and European countries. The advantages of Ukrainian reeds over the reeds of other foreign countries are considered. A SWOT – analysis of UKRRID LLC was conducted and its advantages, weaknesses, opportunities and threats were identified. It justifies the need to actively engage in the promotion of the product on the European market, to conduct a wide advertising campaign in Ukraine for the dissemination of environmentally friendly resources and the need to develop an appropriate strategy for the development of the enterprise.

Keywords

reed processing, enterprise strategy, branch of wild non-timber products, enterprise, economic activity, export, effective activity.

JEL classification: Р420

UD classification: 338.45:330.15

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