Scientific Bulletin of the Odessa National Economic University 2018, 10, 120-145
Open Access Article
Kravchenko Vira
Candidate of Еconomic Sciences, Professor , Odessa National Economic University. E-mail:nikiforenko@te.net.ua
Bandura Alexandra
master`s student, Odessa National Economic University. E-mail:hungry__eyes@mail.ru
Kravchenko V., Bandura A., (2018) The role of corporate culture of the enterprise in the concept of organizational changes. Ed.: М.D. Baldzhy (ed.-in-ch.) and others [Systema pensiinoho zabezpechennia Ukrainy ta yevrointehratsiini protsesy; za red.: М. D. Baldzhy (gol. red.)], Scientific Bulletin of the Odessa National Economic University (ISSN 2313-4569), Odessa National Economics University, Odessa, No. 10(262), pp. 120-145.
The article is devoted to the definition of meaningful content of the conceptual apparatus of corporate culture; systematization of theoretical approaches, conceptual provisions and tools for the formation of corporate culture in the process of organizational changes in the enterprise. The methodological support of the analysis of organizational changes and corporate culture at the Publ. “Odeskabel. Revealed external manifestations of corporate culture. Odeskabel in the process of implementing their organizational changes. In this article, based on the results of systematization of theoretical approaches, conceptual provisions and tools for the formation of corporate culture, a methodical approach to assessing the level of corporate culture is formed. “Odeskabel in the process of their organizational changes. A methodical approach to the formation of a corporate culture in the process of organizational change has been developed and the choice of strategic measures for the formation of a corporate culture in the process of organizational change has been justified. Systematization of theoretical approaches to the assessment of corporate culture. Publ. “Odeskabel provided an opportunity to form the tools for the formation of corporate culture in the process of organizational changes of the enterprise through a combination of competence, institutional and behavioral approaches. According to the competence approach, attention is focused on building a culture of support for organizational change on the part of the staff, their knowledge and abilities; according to the provisions of the institutional approach - management decision-making culture through the application of existing standards, norms, rules in the enterprise; the behavioral approach identifies behavioral patterns to support the implementation of the organizational change process by staff and helps to adapt to new working conditions. Systematized in this way, the toolkit allows you to increase the level of validity of the choice of priority actions for the formation of a corporate culture. Publ. “Odeskabel.
corporate culture, organizational changes, organizational change process, types of organizational changes, external manifestations of corporate culture, formation, evaluation, tools, strategic measures, web analytics.
JEL classification: М140
UD classification: 658:330.16.314