Efficiency evaluation of investment in banking staff under modern conditions

Sergeeva Elena
PhD (Economics), Associate Professor, Odessa National University of Economics, Odessa,, E-mail:enasergeeva2007@ukr.net

Cite this article:

Sergeeva E., (2020) Efficiency evaluation of investment in banking staff under modern conditions. Ed.: D.V. Zavadska (ed.-in-ch.) and others [Otsinka efektyvnosti investuvannya v bankivs'kyj personal v suchasnykh umovakh; za red.: D.V. Zavadska (gol. red.)], Scientific Bulletin of the Odessa National Economic University (ISSN 2313-4569), Odessa National Economics University, Odessa, No. 3-2(276-277), pp. 82–89.

Abstract

Introduction. Modern world realities show that the intellectualization of production processes, which involves high qualification of staff and constant professional development, is one of the most important global processes. Accordingly, the priority of the banking system in Ukraine at present should be the accumulation of qualification potential. Purpose. The operating environment in which Ukrainian banks operate is unstable and volatile, and the ability to generate cash flows with the necessary quantitative and qualitative parameters is limited. Insuring efficiency and financial stability requires special attention to the formation of highly-qualified staff, as investing in the advanced training of the banking employees the management is not primarily interested in the impact of educational programs on them, but in the profits they will bring to the bank in the future. Results. An important reserve for improving the efficiency of investments in the banking staff development is maximizing the results of their implementation. The effectiveness of any activities that improve knowledge primarily depends on the nature, features and intensity of training programs and staff daily activities. These aspects can be reflected in both quantitative and qualitative changes, in particular, increasing banking products sales, reducing staff turnover, improving the bank image, customers satisfaction and overall profits growth of the banking institution. Quantitative results of employees training and development provide mainly short-term economic effect, while qualitative ones create the basis for future improvement of the bank image, its financial stability and competitiveness. Conclusions. According to the results of the evaluation of the impact of investment in banking staff, it is defined that there is a reason to expect an increase in the net profit of the banking system in Ukraine due to the creation of positive corporate culture, formation of the effective system of tangible and intangible incentives for banking staff, investment in staff training and development.

Keywords

banks stability, effect, staff, investments, evaluation.

JEL classification: B21, C00, D03, G34

UD classification: 336.719

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