Current issues of the management of the organization in the condition of digital economy

Zvarych Lyubov
Senior Lecturer, Department of Organizational Management, Odessa National University of Economics, Odessa, E-mail:os9999@ukr.net, ORCID ID: https://orcid.org/0000-0002-9011-1681

Cite this article:

Zvarych L. (2021) Current issues of the management of the organization in the condition of digital economy. Ed.: V.V. Kovalenko (ed.-in-ch.) and others [Aktualni pytannia menedzhmentu orhanizatsii v umovakh tsyfrovoi ekonomiky; za red.: V.V. Kovalenko (gol. red.)], Scientific Bulletin of the Odessa National Economic University (ISSN 2313-4569), Odessa National Economics University, Odessa, No. 9-10 (286-287), pp. 168-177.

Abstract

The purpose of the article is to determine the basic conceptual provisions of the management of organizations in the digital economy. The methods used in the article using a logical generalization to determine modern concepts of organization management; a systematic approach to substantiate the main directions of development of organizational management in a digital economy. The influence of digital economy on change of classical functions of management of the organization is revealed in detail. It is proved that for the modern management of the organization in the digital economy, the most promising is the network management concept, which requires the formation of digital competence of employees. It is determined that the new requirements for management and employees - is their understanding of the essence of advanced production and marketing processes, digital technologies and their interest in achieving the goals and priorities of the organization. The practical significance of this work is to bring the author's proposals to the constant conclusion that the use of digital technologies contributes to the effective implementation of management functions through the use of software, use of the latest tools to motivate staff, simplify the organization of managers through devices, artificial intelligence.

Keywords

organization management, digital economy, digital competencies, risks, management concepts, industrial revolution.

JEL classification: О150, О320, M410, D830; DOI: 10.32680/2409-9260-2021-9-10-286-287-168-177

UD classification: 65.011:658.3

References

1. Kuznetsov, E.A. (2020). Semantic dynamics of professional management development in the context of technological competitiveness of the economy. Rynkova ekonomika: suchasna teoriya i praktyka upravlinnya, 20, 3 (46), 11-35. DOI: 10.18524 / 2413-9998 / 2020.3 (46) .214098. [in Ukrainian].
2. Balanovska, T.I., Gavrish, O.M., & Vyrzhikovska, B. (2020). Formation and development of digital competence of employees as a component of crisis management of the organization. Ekonomika. Menedzhment. Biznes, 1(31), 97-106. DOI: 10.31673/2415-8089.2020.019716. [in Ukrainian].
3. Kravchuk, O., Varis, I., & Zarivnykh, K. (2021). Digital technologies of personnel management: trends and challenges in a COVID-19 pandemic. Ekonomika ta suspilʹstvo, 26. DOI: https://doi.org/10.32782/2524-0072/2021-26-73. [in Ukrainian].
4. Kotys, N. (2021). Remote management as a modern technology of personnel management. Aktualʹni problemy menedzhmentu ta publichnoho upravlinnya v umovakh innovatsiynoho rozvytku ekonomiky: Vseukrayinsʹka naukovo-praktychna konferentsiya z mizhnarodnoyu uchastyu. (Ternopilʹ, 28 travnya 2021 roku),1, 88-91. [in Ukrainian].
5. King, S. Ya., Polovyk, E.V. (2019). Digitalization of the economy as a factor of professional development. Modern Economics,1, 67-73. DOI: https://doi.org/10.31521/modecon.V18(2019)- 11. [in Ukrainian].
6. Grishko, V.V. (2021). Modern concepts of management and their application in the digitalization of Ukraine's economy. Ekonomika i rehion, 1 (80), 61-67. DOI 10.26906/ EiR.2021.1(80).2246. [in Ukrainian].
7. Maslennikov, V.V., Lyandau, Yu.V., Kalinina, I.A., & Popova E.V. (2020). A model for integrating the financial contour into the organization's strategy. Vestnik REU im. G. V. Plekhanova, 17, 3 (111), 73-82. DOI: http://dx.doi.org/10.21686/2413-2829-2020-3-73-82. [in Russian].
8. Kovalenko, V.V. ,Kutishenko, R.S. (2021). Corporate business management in banks in the context of digitalization. Naukovyy visnyk Odesʹkoho natsionalʹnoho ekonomichnoho universytetu, 7-8 (284-285), 54-61. DOI: 10.32680/2409-9260-2021-7-8-284-285-54-61. [in Ukrainian].
9. Naumenkova, S., Mishchenko, S. (2020). Digital financial inclusion: opportunities and limitations for Ukraine. Naukovyy visnyk Odesʹkoho natsionalʹnoho ekonomichnoho universytetu, 1-2 (274-275), 133-14. DOI: 10.32680/2409-9260-2020-1-2-274-275-119-132. [in Ukrainian].
10. Josan, G. (2020). The state of development of digitalization in Ukraine. Ekonomichnyy analiz, 30, 1, 2, 45-52. DOI: https://doi.org/10.35774/ econa2020.01.02.044. [in Ukrainian].
11. Marshev, V. I. (2005). Istoriya upravlencheskoy mysli. M. : INFRA-M. [in Russian].
12. Abdikeev, N.M. (2017). Technologies of cognitive management in the digital economy. Mir novoy ekonomiki, 3, 24-28. [in Russian].
13. Schwab, K. (2015). The Fourth Industrial Revolution. What It Means and How to Respond. Foreign Affairs, 12 Dec . Retried from https://www. foreignaffairs. com/articles/2015-12-12/fourth-industrial-revolution. (accessed 15 October 2021).
14. Tapscott. D. (1996). The Digital Economy: Promise and Peril in the Age of Networked Intelligence. New York : McGraw-Hill.
15. Lysenko, O. A. (2011). Avtomatyzatsiya byudzhetuvannya – yak osnovnyy element biznes-planuvannya diyalʹnosti pidpryyemstva. Byudzhetuvannya yak instrument zabezpechennya zhyttyediyalʹnosti pidpryyemstva : kolekt. monohr. Zaporizhzhya : ZNU. [in Ukrainian].
16. The new age: artificial intelligence for human resource opportunities and functions. Survey by EY (Ernst & Young LLP). Retried from https://www.ey.com/Publication/vwLUAssets/EY-thenew-age-artificial-intelligence-forhuman-resource-opportunities-and-functions/$FILE/EY-thenew-age-artificial-intelligencefor-human-resource opportunities-and-functions.pdf. (accessed 15 October 2021).
17. Savchuk, S.V. (2020). Management functions in the digital economy. Mizhdystsyplinarni naukovi doslidzhennya: osoblyvosti ta tendentsiyi, 1, 129-131. [in Ukrainian].
18. Nagibina, N. I., Shchukina, A. A. (2017). HR-digital: digital technologies in human resource management, Internet-zhurnal «Naukovedeniye»,.9. 17-26. [in Russian].
19. Kuybida, V.S., Petroe, O.M., Fedulova, L.I., Androschuk, G.O. Digital competences as a condition for the formation of the quality of human capital. Retried from http://academy.gov.ua/pages/dop/198/files/90a7d5c8-d10a-4f8f-8987-4d1077fdc8f6.pdf. (accessed 25 October 2021). [in Ukrainian].
20. Council Recommendation on Key Competences for Lifelong Learning. European Commission. Retried from https://ec.europa.eu/education/education-in-the-eu/councilrecommendation-on-key-competences-for-lifelong-learning_en. (accessed 25 October 2021).