The role of business communication in the process of company human resources management

Rekun Ganna
PhD, Associate Professor, Associate Professor of Management and Administration Department, V. N. Karazin Kharkiv National University, Kharkiv, E-mail: rekun@karazin.ua, ORCID ID: https://orcid.org/0000-0002-1734-7364

Prus Yuliia
PhD, Associate Professor of Management and Administration Department, V. N. Karazin Kharkiv National University, Kharkiv, E-mail: yuliaprus@karazin.ua, ORCID ID: https://orcid.org/0000-0003-0320-0131

Cite this article:

Rekun G., Prus Yu. (2022) The role of business communication in the process of company human resources management. Ed.: V.V. Kovalenko (ed.-in-ch.) and others [Rol biznes-komunikatsii v protsesi upravlinnia liudskymy resursamy kompanii; za red.: V.V. Kovalenko (gol. red.)], Scientific Bulletin of the Odessa National Economic University (ISSN 2313-4569), Odessa National Economics University, Odessa, No. 11-12 (300-301), pp. 57-63.

Abstract

The aim of article is to substantiate the expediency of considering business communication as an integrating component of the personnel management system of a modern organization, the definition of the role and place of business communication in the personnel management system, its optimal means, forms and channels of implementation to enhance the effective use of human resources capacity of the company. The article considers the essence and importance of business communications as one of the components of the management process, the main problems of communications in modern organizations in the implementation of the personnel management process. The analysis of the influence of intracorporate communications on the personnel management system of the company is carried out. It was revealed that intracorporate communications is one of the many important factors that directly affect the productivity and motivation of employees in the company. Formation and improvement of the internal corporate communications system, effective use of internal communications tools in personnel management contribute to building a strong HR brand that ensures the company’s stability and success.

Keywords

business communications, communication interaction, communication management, communication strategy, human resources management.

JEL classification:M120, M540; DOI: 10.32680/2409-9260-2022-11-12-300-301-57-63

UD classification: 338.2

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