Anti-crisis measures for the development of foreign economic activities of enterprises in the field of aviation

Yevtushenko Victoriya
Doctor of Economics, Professor of the Department of Marketing, Management and Entrepreneurship, VN Kharkiv National University Karazina, Kharkiv, E-mail: v.a.evtushenko@karazin.ua, ORCID ID: https://orcid.org/0000-0002-7764-2277

Diachek Olga
Ph.D., Assoc. Department of Department of Mathematical Methods in Economics, VN Kharkiv National University Karazina, Kharkiv, E-mail: o.y.diachek@karazin.ua, ORCID ID: https://orcid.org/0000-0002-7285-6401

Cite this article:

Yevtushenko V., Diachek O. (2022) Anti-crisis measures for the development of foreign economic activities of enterprises in the field of aviation. Ed.: V.V. Kovalenko (ed.-in-ch.) and others [Antykryzovi zakhody shchodo rozvytku zovnishnoekonomichnoi diialnosti pidpryiemstv u sferi aviatsii; za red.: V.V. Kovalenko (gol. red.)], Scientific Bulletin of the Odessa National Economic University (ISSN 2313-4569), Odessa National Economics University, Odessa, No. 11-12 (300-301), pp. 82-88.

Abstract

Purpose. The goal is to generalize the development and substantiate recommendations for improving the strategy of the enterprise's foreign economic activity. Method. The research used both general scientific research methods, such as analysis and synthesis for analyzing data and forming conclusions, induction - forming a decision-making system regarding the enterprise's foreign economic activity, summary and grouping - for forming tables, scientific generalization - for the author's generalization of the reasons for this or that changing the indicator of the economic activity of the enterprise, methods of collecting primary information to assess the economic activity of the enterprise and its financial condition, statistical observation - to determine trends in the development of foreign economic activity. Graphical - for visual presentation of indicators of economic activity of enterprises, decision-making methods for improving foreign economic activity, as well as software for calculations. Results. As a result of the research, we revealed the theoretical foundations of the company's strategy, its types and their interrelationships, analyzed and summarized the algorithm for developing the company's foreign economic activity strategy, analyzed and summarized the algorithm for implementing the company's foreign economic activity strategy, developed the necessary adjustments to the general strategy of the company's development, and formed an algorithm from the continuous implementation of the strategy of the enterprise's foreign economic activity. Practical importance. The practical significance lies in the possibility of applying recommendations for improving the strategy of the enterprise's foreign economic activity, according to which it is proposed to make appropriate adjustments and an algorithm for the continuous implementation of the strategy of the enterprise's foreign economic activity has been developed.

Keywords

anti-crisis measures, foreign economic activity, performance indicators.

JEL classification: L100; DOI: 10.32680/2409-9260-2022-11-12-300-301-82-88

UD classification: 658:005.332.4

References

1. SWOT-analiz yak osnovnyy instrument stratehichnoho upravlinnya, yoho perevahy i nedoliky. (2022) Retrieved from http://www.rusnauka.com/3_SND_2010/Economics/58123.doc. htm (Accessed Dec, 10, 2022). [In Ukrainian].
2. Andreychykova, A. M. (2014). Evolution of views on the problem of risk in economic science. Ekonomichnyy visnyk Natsionalʹnoho hirnychoho universytetu. 38- 49. [In Ukrainian].
3. Berezin, O. V. (2010) Stratehiya pidpryyemstva. Tsentr navchalʹnoyi literatury. [In Ukrainian].
4. Blank, I.O. (2009) Finansova stratehiya pidpryyemstva. Monohrafiya. K.: KNTEU. [In Ukrainian].
5. Herasymchuk, V.H. (2000) Stratehichne upravlinnya pidpryyemstvom. K.: KNEU. [In Ukrainian].
6. Dovzhenko, V. I. (2017) Factors of increasing the competitiveness of domestic enterprises under the conditions of globalization. Zovnishnya torhivlya : pravo ta ekonomika, 15-21. [In Ukrainian].
7. Kovtun, O.I. (2008) Stratehiyi pidpryyemstva. Monohrafiya. Lʹviv: Vydavnytstvo Lʹvivsʹkoyi komertsiynoyi akademiyi. [In Ukrainian].
8. Lahodiyenko, N.V., Nikolyuk, O.V. Davydyuk, O.O. (2015).Financial and economic risk management mechanism of enterprises. Visnyk Sumsʹkoho natsionalʹnoho ahrarnoho universytetu seriya “Ekonomika ta menedzhment”, 25-28. [In Ukrainian].
9. Pylypenko, S.M. (2016) Theoretical principles of evaluating the efficiency of the enterprise.] Hlobalʹni ta natsionalʹni problemy ekonomiky, 10, 452–456. [In Ukrainian].
10. Shkurupiy, O. V (2012) Zovnishnʹoekonomichna diyalʹnistʹ pidpryyemstva. Kyiv. [In Ukrainian].
11. Chernomaz, P. A. (2008). Mezhdunarodnii marketynh. Kh.: KhNU imeni V.N., Karazina. [In Ukrainian].