Business plan of a company: essence and structure

Podmazko Oleksiy
Candidate of Economic Sciences (Ph.D. in Economics), Senior Lecturer at the Department of Economics, Law and Business Management, Odessa National Economic University, Odessa, E-mail: ampodmazko@gmail.com, ORCID ID: https://orcid.org/0009-0003-1495-6046

Hanevych Margarita
3rd year student of the Faculty of Economics and Business Management, Odessa National Economic University, Odessa, E-mail: famma1603@gmail.com, ORCID ID:

Cite this article:

Podmazko O., Hanevych M. (2023) Business plan of a company: essence and structure. Ed.: V.V. Kovalenko (ed.-in-ch.) and others [Biznes-plan kompanii: sutnist struktura; za red.: V.V. Kovalenko (gol. red.)], Scientific Bulletin of the Odessa National Economic University (ISSN 2313-4569), Odessa National Economics University, Odessa, No. 5-6 (306-307), pp. 116-122.

Abstract

The volatility and uncertainty of the business environment, which currently affect companies on both short- and longterm time horizons, require an effective business management toolkit at both strategic and tactical levels. This underscores the relevance of the problem of using a business plan as a key management tool for companies. The purpose of this article is to identify the essential characteristics and peculiarities of the structural design of a business plan, based on the key needs of stakeholders. The article reveals the essence of the economic category "business plan" as a key tool for improving business management. The author proposes to define a business plan both in terms of general vision, goals, strategy, and business tactics and in terms of a management tool for formulating and implementing company budgets and plans. The author provides suggestions for creating an effective structure of a comprehensive and concise business plan, including a social responsibility component. The article outlines the key needs of stakeholders in relation to the business plan and identifies the primary ways in which different stakeholder groups can use it. The article also provides an overview of the main limitations of the business plan as a management tool within the framework of company management.

Keywords

business plan, structure of a business plan, stakeholder, project management.

JEL classification: L210, M200; DOI: 10.32680/2409-9260-2023-5-6 -306-307-116-122

UD classification: 005.511(083.92):658.114.2

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