Management technology of site content on the basis of the process approach

Kuznetsova Inna
Doctor of Economics, Professor, Head Department of Management, Odessa National Economics University, Odessa, E-mail: inna.stream@gmail.com, ORCID ID: https://orcid.org/0000-0003-3017-6165

Kuznetsov Vitaly
QA engineer LTD «Dev-os», Odesa, E-mail: deadbysun4@gmail.com, ORCID ID:

Cite this article:

Kuznetsova I., Kuznetsov V. (2023) Management technology of site content on the basis of the process approach. Ed.: V.V. Kovalenko (ed.-in-ch.) and others [Tekhnolohiia upravlinnia kontentom saitu na zasadakh protsesnoho pidkhodu; za red.: V.V. Kovalenko (gol. red.)], Scientific Bulletin of the Odessa National Economic University (ISSN 2313-4569), Odessa National Economics University, Odessa, No. 7-8 (308-309), pp. 118-125.

Abstract

The task of the article is to justify the basic foundation of the site content management technology and its warehouse. The role of the process approach as the foundation of modern management technologies is defined. The change of the dominant paradigm of the process approach in management is proved. The development of a new paradigm of the process approach was studied through the identification of significant improvements in the concepts of TQM, Business Process Reengineering and Business Process Management. The important role of the concept of Business Process Reengineering in the development of the process approach is considered. The main focus of reengineering on the organization of production and radical transformation of business processes has been determined. The advantages of the Business Process Management concept in finding effective business models and promoting the mobility of business processes have been proven. The operations of the site content management process are singled out and its logical model is proposed. A list of site content evaluation indicators has been created.

Keywords

management technology, site content, process approach, Business Process Reengineering, Business Process Management.

JEL classification: M310; DOI: 10.32680/2409-9260-2023-7-8-308-309-118-125

UD classification: 332:8

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