Trend analysis of logistics servics in the postal communication market

Karpii Olena
PhD, Associate Professor, Department of Marketing and Logistics, Lviv Polytechnic National University, Lviv, E-mail: olena.p.karpii@lpnu.ua, ORCID ID: https://orcid.org/0000-0002-4133-1936

Mykhailyk Nataliia
IPhD, Associate Professor Department of Marketing and Logistics, Lviv Polytechnic National University, Lviv, E-mail: natalia.mychailyk@gmail.com, ORCID ID: https://orcid.org/0000-0003-0048-9910

Cite this article:

Karpii O., Mykhailyk N. (2023) Trend analysis of logistics servics in the postal communication market. Ed.: V.V. Kovalenko (ed.-in-ch.) and others [Tendentsiinyi analiz lohistychnykh posluh rynku poshtovoho zviazku; za red.: V.V. Kovalenko (gol. red.)], Scientific Bulletin of the Odesa National Economic University (ISSN 2313-4569), Odesa National Economics University, Odesa, No. 10 (311), pp. 99-107.

Abstract

The authors conducted a trend analysis of logistics services in the postal communication market. The main logistics services in the postal communication market were systematized, including collection and sorting, transportation, logistics services, special handling services, storage, return processing, special services for businesses, and others. Key delivery trends were identified based on customer expectations: predictability and speed. It was argued that the main market players in the postal communication market are Nova Poshta, Ukrposhta, Intime, Delivery, Mist Express, and Autolux. A marketing survey of service recipients was conducted, involving 50 respondents who had used delivery services. The research results showed that respondents from villages and small towns considered Ukrposhta to be more convenient than other carriers, while city dwellers found Nova Poshta to be the most convenient, followed by Meest. It was established that TOV "Nova Poshta" is the clear leader in terms of service pricing. However, none of the respondents considered this carrier to be fast enough. According to the respondents, TOV "Nova Poshta" is characterized by speed, convenience, and recognizability. It was found that consumers prefer fast delivery when choosing a logistics company. In particular, dependencies were found between average monthly income and delivery speed when choosing a company. The main performance indicators of TOV "Nova Poshta" and PAT "Ukrposhta" for 2020-2021 were substantiated. In general, the development of the postal communication market occurs in the context of changes in society, technological progress, and globalization. It was established that companies that successfully adapt to market digitalization changes, providing quality and innovative services, have a great chance of success in this market. The purpose of writing this scientific article is to conduct research on logistics services in the postal communication market and disseminate information about the results of such research. The scientific novelty of the work lies in the formation of theoretical and practical aspects of research on logistics services in the postal communication market of Ukraine in modern market conditions and during the war period.

Keywords

logistics services, postal communication market, logistics operators, digitalization, prices, financial results.

JEL classification: M200, N700; DOI: 10.32680/2409-9260-2023-10-311-99-107

UD classification: 658.7:339.137

References

1. Horbal, N. I., Sharovskyi, Y. O., Yaroshenko, V. V. (2019) The Competitive Situation in the Postal Market of Ukraine. Biznes Inform. 5, 123–128. Retrieved from https://doi. org/10.32983/2222-4459-2019-5-123-128. (accessed 22 May 2023) [In Ukrainian].
2. State Statistics Service of Ukraine. Retrieved from: http://www.ukrstat.gov.ua. (accessed 22 May 2023) [In Ukrainian].
3. Malneva, V. L. (2020). State of development of the market of postal services of Ukraine. Bulletin of Student Scientific Societies.; KhNTUSG, 1, 132-136. [In Ukrainian].
4. The fastest ways to deliver goods in Ukraine Retrieved from https://torgsoft.ua/articles/ stati/samye-bystrye-sposoby-dostavki (accessed 22 May 2023) [In Ukrainian].
5. Nikolić, I. B., Dobrodolac, M. J., Marković, D. D. (2017) Postal market developments in Serbia. International Scientific Journals Industry 4.0. 2, 3, 147-150. [In Ukrainian].
6. Nowaposhta. Retrieved from: https://novaposhta.ua/o_kompanii/nova_ poshta_sogodni (accessed 21 May 2023) [In Ukrainian].
7. Taranenko, A. (2020) Ukraine express delivery market industry analysis. Economic Analysis, 30, 4, 92. DOI https://doi.org/10.35774/econa2020.04.084 [In Ukrainian].
8. Shevchenko, O., Strelets, A. (2022) Digitization of business processes during the war. Business, innovation, management: problems and prospects. III International Scientific and Practical Conference "Business, Innovation, Management: Problems and Prospects", Retrieved from: http://confmanagement.kpi.ua/proc/ article/view/272085. (accessed 19 May 2023) [In Ukrainian].
9. Andersson, P., Bengtsson, S. & Eriksson, J. (2018). The Danish problem – Soon everybody’s? – Ananalysis of different effects of digitalization on postal services in Denmark and Sweden. 26thconference on postal and delivery economics, 30 May-2 June, 2018. Split, Croatia.
10. Eccles, R., Jaeger, M., Kohlen, J. & Leroux, F. (2018). Postal Services: Survey of Competition LawDevelopments. Journal of European Competition Law & Practice, 9(5), 343-348.
11. Falch, M. & Henten, A. (2018). Universal service in a digital world: The demise of postal services. Nordic and Baltic Journal of Information and Communications Technologies, (11), 207- 222.
12. Govorovsky, A. V. (2018) Legal regulation of postal communication in Ukraine. Gilea: Sci. Herald. Issue 136, 98–102. Retrieved from: http://nbuv.gov.ua/UJRN/gileya_2018_136_25 (accessed 19 May 2023) [In Ukrainian].
13. Hassan Ali Al-Ababneha, Оksana A. Marchenkob, Kateryna A. Pylypenkoc and Sergiy P. (2019). Marketing in the sphere of postal communication of developing countries. Management Science Letters 2019 May 9(10):1609-1616 Follow journal DOI: 10.5267/j.msl.2019.5.026 [In United Kingdom].
14. Lisan Lesscher, Lara Lobschat, Peter C. Verhoef (2020). Do Offline and Online Go Hand in Hand? Cross-Channel and Synergy Effects of Direct Mailing and Display Advertising. November. International Journal of Research in Marketing, 38(3) Follow journal. DOI: 10.1016/j. ijresmar.2020.11.003 [In Austria].
15. Okholm, H. B., Basalisco, B., Boivie, A. M. & Gårdebrink, J. (2018). Challenges of regulating quality of service in the postal industry. In New Business and Regulatory Strategies in the Postal Sector. Cham: Springer, 6, 29-43.
16. Ralević, P., Dobrodolac, M., Marković, D., & Mladenović, S. (2015). The measurement of public postal operators’ profit efficiency by using data envelopment analysis (DEA): A case study of European Union member states and Serbia. Inzinerine Ekonomika-Engineering Economics, 26(2), 159–168. https://doi.org/10.5755/j01.ee.26.2.3360 [In Lithuania].
17. Redstonery, К. (2017). UPU research shows growth of postal economy, growing gap with real economy. Union Postale, 1, 15-19. [In Switzerland].
18. Report on the state of the postal market in 2021 Retrieved from: https://www.uke.gov. pl/en/newsroom/report-on-the-state-of-the-postal-market-in-2021,366.html084 (accessed 12 May 2023) [In Ukrainian].
19. Tochkov, K. (2015). The efficiency of postal services in the age of market liberalization and the internet: Evidence from Central and Eastern Europe. Utilities Policy, 36, 35–42. https:// doi.org/10.1016/j.jup.2015.09.004 [In United Kingdom].
20. Ukrposhta. Retrieved from https://www.ukrposhta.ua/en (accessed 12 May 2023) [In Ukrainian].