Assessment of competitiveness of the enterprise and factors for its increasing (on the example of PJSC "Bank Pivdenny")

Litvinova Viktoriia
Candidate of Economic Sciences, Associate Professor of the Department of Enterprise Economics and Business Organization, Odesa National University of Economics, Odesa, E-mail:litvinova_1977@ukr.net, ORCID ID: https://orcid.org/0000-0003-3998-904X

Kravchuk Dariia
Master of the Department of Business Economics and Business Organization, Odesa National University of Economics, Odesa, E-mail:dasha922016@gmail.com, ORCID ID: https://orcid.org/0009-0001-9511-358X

Cite this article:

Litvinova V., Kravchuk D. (2023) Assessment of competitiveness of the enterprise and factors for its increasing (on the example of PJSC "Bank Pivdenny"). Ed.: V.V. Kovalenko (ed.-in-ch.) and others [Otsinka konkurentospromozhnosti pidpryiemstva ta faktory yii pidvyshchennia (na prykladi AB "Pivdennyi"); za red.: V.V. Kovalenko (gol. red.)], Scientific Bulletin of the Odesa National Economic University (ISSN 2313-4569), Odesa National Economics University, Odesa, No. 11-12 (312-313), pp. 213-219.

Abstract

The purpose of the work is to consider modern methodologies for evaluating the level of competitiveness of the enterprise. During the writing of the article, a complex of general scientific methods was used. The main factors affecting the level of competition in any industry have been studied. The level of competitiveness of PJSC «Bank Pivdenny» was analyzed. Modern trends and measures aimed at improving the level of the organization's competitiveness are presented. The theoretical value of the work lies in the research and selection of ways to assess the level of competitiveness of the enterprise both on the local and international markets. The practical value of the article lies in the formation of proposals regarding factors that can influence the improvement of the company's economic indicators, and as a result, competitiveness.

Keywords

enterprise competitiveness, methods of assessing competitiveness, performance indicators, measures to increase competitiveness.

JEL classification: М210; DOI: https://doi.org/10.32680/2409-9260-2023-11-12-312-313-213-219

UD classification: 334.732.22

References

1. Bogatska, N. M., Hristych, S. G. (2019). Evaluation of the competitiveness of the enterprise. A young scientist, 11, 455-458. [In Ukrainian].
2. Kovalenko, V. V., Bolgar, T. M., Yevtushenko, O. A., Pestovska Z. S. (2019). Competitiveness of banks in modern conditions of financial market development. Financial and Credit Activity Problems of Theory and Practice, 2, 29, 3-12.
3. Ruda, O. L. (2018). Competitiveness of banks in the market for the provision of banking services. Economics, 4, 58-61. [In Ukrainian].
4. Bugai, V. Z., Sydorenko, V. O. (2019). The main directions of increasing the competitiveness of the enterprise. Modern Economics, 14, 33-38. [In Ukrainian].
5. Shemigon, O. I. (2018). Modern approaches to assessing the competitiveness of an enterprise. Agrarian education and science: achievements, role, growth factors: Strategic priorities for the development of agrarian education and science in the innovative development of the agrosphere: materials of the International Scientific and Practical Conference on September 27- 28, 2018. Bila Tserkva, BNAU. 58-60. [In Ukrainian].
6. Skrynkovskyi, R., Shpak, O. (2018). Formation of tools for graphic assessment of the competitiveness of the enterprise. Path of Science, 1, 1014-1021. [In Ukrainian].
7. Link to the official website of PJSC "Pivdenny". Retrieved from https://finance.ua/ua/ banks/pivdennyi/. (accessed November 21, 2023). [In Ukrainian].
8. Link to the official website of PJSC "Vostok" Retrieved from https://bankvostok.com.ua/ about/financial-reports#/. (accessed November 21, 2023). [In Ukrainian].
9. Chikov, I. A. (2018). Factors of increasing the competitiveness of the agribusiness enterprise based on innovative transformations. Economics and enterprise management, 5, 113- 117. [In Ukrainian].
10. Malik, O. V., Khachatryan, A. A. (2017). Ways to increase the competitiveness of an enterprise in market conditions of management. Internet-conferences of XNUMX named after O. M. Beketov, 2017. 84-86. Retrieved from https://eprints.kname.edu.ua/45298/1/ilovepdf_com-85-87.pdf [In Ukrainian].
11. Lytovchenko, M. O., Tatyanina, S. M. (2019) The essence and significance of bank competitiveness. Market infrastructure, 35, 427-432. [In Ukrainian].