Specifics of formation of enterprise’s competitive advantages on the system integration market

Patlatoi Oleksandr
PhD in Economics, Associate Professor of the Department of Management, Doctoral candidate of the Department of General Economic Theory and Economic Policy, Odesa National Economic University, Odesa, E-mail:alexander.patlatoy@ukr.net, ORCID ID: https://orcid.org/0000-0002-2093-8034

Ashykin Yaroslav
6th year student of the Faculty of Management, Accounting and Information Technologies, Odesa National Economic University, Odesa, E-mail:ashihin1999@gmail.com, ORCID ID: https://orcid.org/0009-0003-9620-4920

Cite this article:

Patlatoi O., Ashykin Ya. (2023) Specifics of formation of enterprise’s competitive advantages on the system integration market. Ed.: V.V. Kovalenko (ed.-in-ch.) and others [Osoblyvosti formuvannia konkurentnykh perevah pidpryiemstva na rynku systemnoi intehratsii; za red.: V.V. Kovalenko (gol. red.)], Scientific Bulletin of the Odesa National Economic University (ISSN 2313-4569), Odesa National Economics University, Odesa, No. 11-12 (312-313), pp. 51-60.

Abstract

The article examines the peculiarities of the formation of competitive advantages in enterprises of the system integration market. The purpose of the article is to analyze the factors that influence the system integration market, highlight its current trends and development prospects, determine the features and specifics of the formation of competitive advantages on it. On the basis of a critical analysis of the essence of the concept of "competitive advantage", two approaches to its interpretation by various scientists are distinguished: resource (focusing on the development and effective use of own resources) and structural (focusing on quick adaptation to environmental conditions and ensuring sustainable competitive advantages in the long term). The main trends in the development of the system integration market were analyzed and it was determined that even despite the decrease in its volume, this segment is promising for investment and further development. The macro environment of the system integration market has been studied. Macroenvironmental factors of indirect influence are divided into four groups and the influence of each group on the specifics of the development of competitive advantages of system integration enterprises is characterized. With the help of M. Porter's five-factor model, the influence of industry competition factors on the competitive advantages of enterprises in the system integration market was analyzed. The conducted analysis can be used as a basis for decision-making regarding the entry and operating of enterprises in the system integration market of Ukraine.

Keywords

competitive advantage, competitiveness, indicators of the macro environment, factors of direct and indirect influence, Michael Porter's five forces model, system integration market of Ukraine, prospects for the development of IT.

JEL classification: L220; M150; O320; DOI: https://doi.org/10.32680/2409-9260-2023-11-12-312-313-51-60

UD classification: 658:621.3

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