Analysis of the competitiveness of Odeskabel PJSC

Piskun Alena
Candidate of Economic Sciences, Senior Lecturer of the Department of Organizational Management, Odesa National University of Economics, Odesa, E-mail:piskunav2016@gmail.com, ORCID ID: https://orcid.org/0000-0001-9990-6854

Shapoval Alina
2nd year master's student, Odesa National University of Economics, Odesa, E-mail:shapoval1alina@gmail.com, ORCID ID: https://orcid.org/0009-0002-0969-5702

Cite this article:

Piskun A., Shapoval A. (2023) Analysis of the competitiveness of Odeskabel PJSC. Ed.: V.V. Kovalenko (ed.-in-ch.) and others [Analiz konkurentospromozhnosti PAT "Odeskabel"; za red.: V.V. Kovalenko (gol. red.)], Scientific Bulletin of the Odesa National Economic University (ISSN 2313-4569), Odesa National Economics University, Odesa, No. 11-12 (312-313), pp. 76-83.

Abstract

The article is devoted to the study of the competitiveness of Odeskabel PJSC. It was determined that today competitiveness is a very relevant topic and is the subject of research of many works of both domestic and foreign scientists. The growth of interest in the chosen topic is associated with rapid economic development, the influence of environmental factors, an increase in the number of various risks, etc. The article established that the level of competitiveness of the enterprise plays a significant role for its entry into foreign markets. A SWOT analysis of Odeskabel PJSC was conducted. The main competitors of the researched enterprise on the domestic market of cable products have been identified, among which the following can be named: PJSC "Zavod Pivdenkabel", PJSC "Katekh-Elektro", PJSC "Krok GT", PJSC "Kamenets-Podilsky Cable Plant", PJSC "Intercable" - Kyiv". It was established that Odeskabel PJSC operates not only on the domestic market, but also exports products. The financial condition of the enterprise was analyzed and it was established that at the end of 2022 its main financial and economic indicators of activity were characterized by negative dynamics, which was influenced by such factors as the state of war in the country, the strengthening of customs and tax legislation, the limited possibility of exporting products, obstacles in the purchase of the necessary materials, conducting economic activities in conditions of uncertainty, etc. As a result, the operation of the enterprise was characterized by receiving losses and deterioration of the profitability indicators of the enterprise. The article identified the main problems of managing the competitiveness of the enterprise and proposed ways to increase the level of competitiveness of Odeskabel PJSC, namely: entering new foreign markets; reduction of production costs; improvement of the sales system. In the process of writing the article, the financial statements of PJSC "Odesakabel" were used.

Keywords

сompetitiveness, competitors, PJSC "Odeskabel", cable industry, market of cable products, foreign markets, export.

JEL classification: L100; О310; DOI: https://doi.org/10.32680/2409-9260-2023-11-12-312-313-76-83

UD classification: 339.137.22

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