Analysis of the dynamics of production and sale of products of "Kyiv confectionery factory "Roshen"

Chernyshova Lyudmila
Candidate of economic sciences, associate frofessor of the Department of Accounting, Analysis and Auditing, Odesa National University of Economics, Odesa, E-mail:liylek196322@gmail.com, ORCID ID: https://orcid.org/0000-0003-3213-6589

Khachirova Yuliia
3rd year student, Faculty of International Economics, Odesa National University of Economics, Odesa, E-mail:yuliagrenz@gmail.com, ORCID ID: https://orcid.org/0009-0009-4945-8913

Cite this article:

Chernyshova L., Khachirova Yu. (2023) Analysis of the dynamics of production and sale of products of "Kyiv confectionery factory "Roshen". Ed.: V.V. Kovalenko (ed.-in-ch.) and others [Analiz dynamiky vyrobnytstva y realizatsii produktsii PRAT "Kyivska kondyterska fabryka "Roshen"; za red.: V.V. Kovalenko (gol. red.)], Scientific Bulletin of the Odesa National Economic University (ISSN 2313-4569), Odesa National Economics University, Odesa, No. 11-12 (312-313), pp. 84-90.

Abstract

In today's economic conditions, it is necessary to study the activities of those companies that are functioning and developing, as well as increasing their assets and profits. One of such companies is "Kyiv Roshen Confectionery Factory", which has successfully survived many crises, pandemics and is currently working during the war. During the writing of the work, the volumes of production and sales of products, its dynamics and structure were analyzed, as well as certain factors that influenced the change in sales volumes in 2022 were determined. According to the results of the study, a decline in the volume of production and sales of products in 2022 was revealed, which was the reason for the temporary production stoppage of the factory in the spring of 2022. Since the given data are fresh and up-to-date, the calculations made are of practical significance for further research. the survey showed that the Kyiv confectionery factory "Roshen" has a clear strategy of functioning and development and is ready to quickly adapt to the new reality and market conditions. The indicators of confectionery production in 2022 decreased in accordance with the indicators of 2021. The reason for this is a change in consumer demand, as well as factory downtime that occurred after the start of a full-scale invasion. The structure of demand also changed: purchases of cakes and pastries decreased, but confectionery products with a long shelf life, as well as sugar products, increased. This situation in the change of demand is inspired by the specifics of consumers' lives in 2022, the formation of reserves in case of a lack of light and other related moments.

Keywords

Roshen, Kyiv confectionery factory Roshen, production volumes in 2022, sales volumes in 2022.

JEL classification: D220; O120; DOI: https://doi.org/10.32680/2409-9260-2023-11-12-312-313-84-90

UD classification: 657.664.68

References

1. Ivanova I.I., Miroshnychenko O.K. (2023). Accounting of funds in the national currency and the efficiency of their use. SDU, Sumy. [In Ukrainian].
2. Zubak T.A., Kapinus L.V. (2021). Management of customer emotions and impressions. Kyiv [In Ukrainian].
3. Kovalemko D.I. (2019). Organization of effective operational activities of PJSC "Kyiv Confectionery Factory "Roshen". Kyiv. [In Ukrainian].
4. There is only one billionaire left in Ukraine Retrieved from https://financy.24tv.ua/ru/ samye-bogatye-ljudi-ukrainy-2023-kto-sumel-sohranit-status-dollarovyh-milliarderov_n2429544 (accessed November 17, 2023). [In Ukrainian].
5. Confectionery Market Research: Impact of Pandemic and War. Retrieved from file:///C:/ Users/1/Downloads/6124-Article%20Text-17094-1-10-20220630.pdf (accessed November 18, 2023). [In Ukrainian].
6. Research. The case of Roshen company Retrieved from https://csr-ukraine.org/category/ our-research/ (accessed November 18, 2023). [In Ukrainian].
7. Information about Roshen. Retrieved from https://forbes.ua/profile/roshen-241 (accessed November 18, 2023). [In Ukrainian].
8. "Roshen" received a profit of one billion in the year of the invasion Retrieved from https:// thepage.ua/ua/news/korporaciya-roshen-otrimala-39-mlrd-pributku-v-rik-vtorgnennya (accessed November 17, 2023). [In Ukrainian].
9. Demand for cookies, chocolate is not bought. Retrieved from https://forbes.ua/inside/minamagaemos-vidtvoriti-sebe-yak-pratsyue-korporatsiya-roshen-pid-chas-viyni-17032022-4748 (accessed November 18, 2023). [In Ukrainian].
10. PJSC "Kyiv Roshen Confectionery Factory". Retrieved from https://roshen.com/ua/ua/ pro-roshen/fabryky-i-zavody/prat-kyivs-ka-kondyters-ka-fabryka-roshen (accessed November 18, 2023). [In Ukrainian].
11. Kyiv confectionery factory "Roshen". Retrieved from https://roshen.com/kontakty/fabryky (accessed November 18, 2023). [In Ukrainian].
12. Prat "Kyiv confectionery factory "Roshen". Retrieved from https://youcontrol.com.ua/ catalog/company_details/00382125/ (accessed November 17, 2023). [In Ukrainian].
13. Roshen "Social Report". Retrieved from https://roshen.com/uploads/presentation/ Roshen__AR-2018__32_1.pdf (accessed November 17, 2023) [In Ukrainian].