Methods and tools of the total quality management concept as the basis of competitive strategy implementation

Karpenko Yuliia
Candidate of Economic Sciences, Associate Professor of Management, Odesa National Economic University, Odesa, E-mail:uliauliavk@gmail.com, ORCID ID: https://orcid.org/0000-0002-1144-3910

Saienko Anastasia
2nd year master's student, Odesa National University of Economics, Odesa, E-mail: nastycom65@gmail.com, ORCID ID:

Cite this article:

Karpenko Yu., Saienko A. (2024) Methods and tools of the total quality management concept as the basis of competitive strategy implementation. Ed.: V.V. Kovalenko (ed.-in-ch.) and others [Metody ta instrumenty kontseptsii total quality management yak osnova realizatsii konkurentnoi stratehii pidpryiemstv; za red.: V.V. Kovalenko (gol. red.)], Scientific Bulletin of the Odesa National Economic University (ISSN 2313-4569), Odesa National Economics University, Odesa, No. 1-2 (314-315), pp. 84-91.

Abstract

The purpose of this article is the development of methodological principles for the implementation of the enterprises’ competitive strategy based on the use of the TQM concept toolkit. Competitive strategy is interpreted as a strategy built on the basis of a sustainable competitive advantage of an enterprise in a strategic business segment in competitive conditions. In the research process, the method of comparative analysis and grouping was used (to highlight the essence, advantages and disadvantages of Total Quality Management methods and tools), the comparison method (to establish the compatibility of TQM methods and tools with the type of competitive strategy). The article discusses such methods and tools of the Total Quality Management concept as the method of Quality Function Deployment (QFD); method of Failure Mode and Effects Analysis (FMEA); Taguti methods; "six sigma" methodology; Kaizen methodology. The quality function deployment methodology QFD aims to create a product with better than the competitor's characteristics, which will have high value for the consumer and low cost due to the reduction of rework costs. The method of analyzing the consequences and causes of failures FMEA allows you to assess risks and possible losses in advance, that is, to identify them at the stage of product design. Taguti's methods provide an opportunity to design products and processes aimed at increasing quality while reducing costs. The "six sigma" methodology allows to improve the quality and efficiency of the process by reducing its variation and defects. The Kaizen methodology assumes continuous improvement of the process and product, which is carried out gradually and does not require significant costs. It is proposed to use QFD methods and tools to implement certain types of competitive strategy.

Keywords

competitive strategy, TQM methods and tools, quality function deployment methodology (QFD); method of Failure Mode and Effects Analysis (FMEA); Taguti methods; "six sigma" methodology; Kaizen methodology.

JEL classification: M110; DOI: https://doi.org/10.32680/2409-9260-2024-1-2-314-315-84-91

UD classification: 005.2:338.23

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