Competitiveness management system: scientific approaches and practical challenges

Lukyanchuk Elena
senior lecturer at the Department of the Institute of Economics and Management, Odesa Polytechnic National University, Odesa, Ukraine, E-mail:e.m.lukianchuk@op.edu.ua, ORCID ID: https://orcid.org/0000-0003-4593-3130

Nikolayeva Eugenia
4th year student, Department of Management, Institute of Economics and Management, National University "Odesa Polytechnic", Odesa, Ukraine, E-mail:nikolaieva.8864666@stud.op.edu.ua, ORCID ID:

Cite this article:

Lukyanchuk E., Nikolayeva E. (2024) Competitiveness management system: scientific approaches and practical challenges. Ed.: V.V. Kovalenko (ed.-in-ch.) and others [Systema upravlinnia konkurentospromozhnistiu pidpryiemstva: naukovi pidkhody ta praktychni vyklykyi; za red.: V.V. Kovalenko (gol. red.)], Scientific Bulletin of the Odesa National Economic University (ISSN 2313-4569), Odesa National Economics University, Odesa, No. 3-4 (316-317), pp. 110-116.

Abstract

The purpose of the study is to examine the system of enterprise competitiveness management in terms of scientific approach and practical challenges faced by modern enterprises. The research methods include analysis of scientific and methodological literature, study of cases of successful enterprises and analysis of modern scientific works. The concepts of "competitiveness" and "enterprise development management" are analysed and defined. The basic principles, tasks and problems of enterprise development management are defined. The elements of the enterprise competitiveness management system are outlined and systematised. The study has identified various scientific approaches to managing the competitiveness of enterprises and identified important practical problems faced by enterprises in practice. The necessity of the complex application of all available theoretical models and the use, in practice, of a flexible approach to solving specific tasks based on the analysis of both internal and external factors affecting the enterprise, while applying, at the same time, the formulation of a successful management policy and a high-quality competitive strategy for the development of the enterprise's activities is proven . The system of managing the competitiveness of the enterprise is presented, which includes various structural components aimed at achieving and maintaining competitive advantages, and which help enterprises adapt to changes in the internal and external environment, improving the efficiency of management activities and maintaining their leadership on the market. The complexity of all elements of the enterprise competitiveness management system, which helps to make an effective management decision, taking into account changes both in individual objects of management and in the final results of the entire enterprise, is considered.

Keywords

competitiveness, management, management accounting, personnel management, system, enterprise.

JEL classification: L100; L290; R100; DOI: https://doi.org/10.32680/2409-9260-2024-3-4-316-317-110-116

UD classification: 658.5.009.12: 339.137

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