Advertising and the advertising environment versus ethics in the business environment of Slovakia

Veliká Laura
Department of Social Sciences, College of International Business ISM Slovakia in Prešov, Prešov, Slovakia, E-mail:lauravelika@gmail.com, ORCID ID: https://orcid.org/0009-0005-2741-0258

Cite this article:

Veliká L. (2024) Advertising and the advertising environment versus ethics in the business environment of Slovakia. Ed.: V.V. Kovalenko (ed.-in-ch.) and others [Reklama ta reklamne seredovyshche proty etyky v dilovomu seredovyshchi Slovachchyny; za red.: V.V. Kovalenko (gol. red.)], Scientific Bulletin of the Odesa National Economic University (ISSN 2313-4569), Odesa National Economics University, Odesa, No. 3-4 (316-317), pp. 87-92.

Abstract

In the past, people only produced as many products as they could consume. Nowadays, however, production has outstripped consumption several times. That is why people often choose based on different aspects and often use different tools. The most common thing that can influence them nowadays is advertising. Advertising is one of the oldest communication tools, dating back to ancient Egypt. The etymological origin of the word advertising comes from the French word "réclamer". The translation of this term means to request, to demand, to claim. There are many definitions for the term advertising, which always depend on the author. Some are focused on the content of the concept of advertising from various points of view, from the psychological, economic or social point of view. Advertising is essentially a message whose task is to reach a target group of consumers as a form of communication media. In our post, we address the goals and types of advertising campaigns, types of advertising tricks, and professional codes of ethics in advertising.

Keywords

advertising, ethics, advertising campaign, advertising tricks, advertising professional codes of ethics.

JEL classification: M310; M370; M390; DOI: https://doi.org/10.32680/2409-9260-2024-3-4-316-317-87-92

UD classification: 659.1

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