Global trends in corporate social responsibility in the context of sustainable development of the tourism business

Martynov Daniyl
2nd year graduate student of the Department of Organization Management, Odesa National Economic University, Odesa, Ukraine, E-mail:retrymartynov@gmail.com, ORCID ID: https://orcid.org/0009-0001-3334-8674

Cite this article:

Martynov D. (2024) Global trends in corporate social responsibility in the context of sustainable development of the tourism business. Ed.: V.V. Kovalenko (ed.-in-ch.) and others [TSvitovi trendy u korporatyvnii sotsialnii vidpovidalnosti v konteksti staloho rozvytku turystychnoho biznesu; za red.: V.V. Kovalenko (gol. red.)], Scientific Bulletin of the Odesa National Economic University (ISSN 2313-4569), Odesa National Economics University, Odesa, No. 5-6 (318-319), pp. 107-115.

Abstract

The article is devoted to the study of issues related to the perception of the main components of the concept of sustainable development (sustainability) by consumers of services in the field of tourism for effective strategic management. The purpose of the article is to study the main trends in changes in consumers' understanding of corporate social responsibility, which are formed under the influence of the concept of sustainable development on the example of the tourism business. The methods of survey, observation, analysis, synthesis, generalization, graphic methods, systematic approach were used in the conduct of scientific research. On the basis of the conducted research, it was established that the field of tourism is open to sustainability, at the same time sensitive to inconsistencies with the principles of sustainable development. The expediency of taking into account the real readiness of consumers for changes in their behavior, close to sustainability, has been proven. Recommendations are given to the tourism business regarding the identification of incentives and obstacles in the perception of the main components of sustainability by consumer groups on the way to the systematic implementation of the provisions of the concept in the strategic development of enterprises. Prospects for further scientific research should be aimed at studying the impact of perception by consumer groups of the main components of the concept of sustainability of enterprises operating in the tourism industry in Ukraine and reactions to the corresponding consumer trends of the domestic tourism business, as well as the development on this basis of effective mechanisms for introducing sustainability components into the strategic development of tourism enterprises businesses for their sustainable development.

Keywords

corporate social responsibility, strategic development, concept of sustainable development (Sustainability), tourism business.

JEL classification: M140; Z320; DOI: https://doi.org/10.32680/2409-9260-2024-5-6-318-319-107-115

UD classification: 338.486.2:005.35

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