Nova poshta's partnership with Ukrainian businesses: optimising last-mile delivery processes

Zharska Iryna
candidate of Economic Sciences, Associate Professor, Department of Marketing and International Logistics, Odessa National Economic University, Odesa, Ukraine, E-mail: terana22@ukr.net, ORCID: https://orcid.org/0000-0003-3213-6589

Khachirova Yuliia
4th year student of the Department of Marketing and International Logistics, majoring in Marketing, Odesa National Economic University, Odesa, Ukraine, E-mail: yuliagrenz@gmail.com, ORCID: https://orcid.org/0009-0009-4945-8913

Cite this article:

Zharska I., Khachirova Y. (2024) Nova poshta's partnership with Ukrainian businesses: optimising last-mile delivery processes. Ed.: V.V. Kovalenko (ed.-in-ch.) and others [Partnerstvo «novoi poshty» z Ukrai'nskymy biznesamy: optymizacija procesiv dostavky «ostannoi myli»; za red.: V.V. Kovalenko (gol. red.)], Scientific Bulletin of the Odesa National Economic University (ISSN 2313-4569), Odesa National Economics University, Odesa, No. 12 (325), pp.94-98.

Abstract

The article considers the importance of last-mile logistics in the context of the modern market and identifies its key role in shaping competitive advantages for businesses. We used the following methods: logical and semantic, analysis, description, comparison, synthesis, etc. It is emphasised that effective last-mile logistics allows companies to significantly reduce costs, increase delivery speed and reduce the time required to process orders. The study found that these factors are critical for ensuring customer satisfaction and sales growth in the partner businesses of Nova Poshta LLC. The study of consumer needs highlights the main ‘pains’ faced by buyers and their impact on purchasing decisions. It is described that free delivery and returns, the ability to track parcels, as well as flexibility in choosing the time and date of delivery are important aspects that contribute to the growth of brand trust. The article analyses how these factors affect the consumer experience, highlighting their important contribution to increasing loyalty to companies. The article also discusses the latest trends in last-mile logistics, including the development of technologies that facilitate the delivery and return of goods, as well as cooperation with partner businesses. The case studies of companies such as Rozetka, Eldorado and Intertop demonstrate how partnership with Nova Poshta has had a positive impact on their business processes, reduced logistics costs and increased customer satisfaction. Scientific novelty. The studied trends and practical aspects of cooperation can serve as a basis for developing strategies for improving logistics processes in small and medium-sized businesses, which is critical for their competitiveness in the modern market. Practical importance. The article is of great practical importance for Ukrainian businesses seeking to optimise their logistics processes. It is emphasised that partnership with Nova Poshta LLC can serve as an effective tool for improving service and increasing sales.

Keywords

logistics, «new mile», enterprise, partnership, business, delivery.

JEL classification: М010; M110; O100; DOI: https://doi.org/10.32680/2409-9260-2024-12-325-94-98

UD classification: 656.073.7

References

1. Zavadska, O. & Okseniuk, K. (2024). Modern information technologies in the context of transport and warehouse logistics. Ekonomichnyj forum , 1(4), 142-147. Retrieved from https://doi.org/10.36910/6775-2308-8559-2023-4-18 (accessed 30 October 2024). [Іn Ukrainian].
2. Svichynskyi, S., & Shymko, O. (2023). Overview of the current situation and ways to improve the efficiency of last mile delivery in the e-commerce sector. Suchasni tekhnolohii v mashynobuduvanni ta transporti, 2(21), 198-204. Retrieved from https://doi.org/10.36910/automash.v2i21.1225 (accessed 30 October 2024). [Іn Ukrainian].
3. Tyazhkun, E. (2024). Integration interaction of marketing and logistics: modern trends. Ekonomika ta suspil'stvo, 59. Retrieved from https://doi.org/10.32782/2524-0072/2024-59-72 (accessed 30 October 2024). [Іn Ukrainian].
4. Shatska, Z. Y., & Stumnyi, O. S. (2024). Evolution of Logistics Concepts in the Context of Transformation of Technological Facilities. Efektyvna ekonomika, 4. Retrieved from https://doi.org/10.32702/2307-2105.2024.4.63 (accessed 30 October 2024). [Іn Ukrainian].
5. Datsenko, D. (2023). Parcel lockers – as an effective way to solve the problem of the last mile of delivery in Ukraine. Visnyk Natsional'noho transportnoho universytetu, 1(55). Retrieved from https://doi.org/10.33744/2308-6645-2023-1-55-098-107 (accessed 30 October 2024). [Іn Ukrainian].
6. Rossolov, O. (2021). Evaluation of the attributes of choosing a delivery channel by end users in the framework of last mile logistics. Innovatsijni materialy i tekhnolohii v metalurhii ta mashynobuduvanni, 1. Retrieved from https://doi.org/10.15588/1607-6885-2021-1-11 (accessed 30 October 2024). [Іn Ukrainian].
7. Nova Poshta LLC (2024). Official website of the company. Retrieved from https://novapost.com/uk-ua/ (accessed 30 October 2024). [Іn Ukrainian].
8. Easy Return Service (2024). Nova Poshta LLC. Retrieved from https://novaposhta.ua/lpb/?utm_source=site&utm_medium=referral&utm_campaign=npu_lpb (accessed 30 October 2024). [Іn Ukrainian].
9. Rozetka. UA (2024). Official website of the store. Retrieved from https://rozetka.com.ua/ (accessed 30 October 2024). [Іn Ukrainian].
10. Eldorado LLC (2024). Youcontrol. Retrieved from https://youcontrol.com.ua/catalog/company_details/13917349/ (accessed 30 October 2024). [Іn Ukrainian].
11. Intertop Ukraine LLC (2024). Youcontrol. Retrieved from https://youcontrol.com.ua/ru/catalog/company_details/41097426/ (accessed 30 October 2024). [Іn Ukrainian].