Monitoring as a component of strategic change management

Kuznetsova Inna
Doctor of Economics, Professor, Head Department of Management, Odesa National Economics University, Odesa, Ukraine, E-mail:inna.stream27@gmail.com, ORCID: https://orcid.org/0000-0003-3017-6165

Cite this article:

Kuznetsova I. (2025) Monitoring as a component of strategic change management. Ed.: V.V. Kovalenko (ed.-in-ch.) and others [Monitoryng jak skladova upravlinnja strategichnymy zminamy pidpryjemstva; za red.: V.V. Kovalenko (gol. red.)], Scientific Bulletin of the Odesa National Economic University (ISSN 2313-4569), Odesa National Economics University, Odesa, No. 1 (326), pp.43-47.

Abstract

The purpose of this article is to substantiate the monitoring technology as a component of the information support system for managing strategic changes. The subject of the research is the development of a methodology and tools for conducting strategic monitoring. To address the stated objective, systemic analysis, logical methods, and formalization were applied. It has been proven that the traditional approach of collecting all available information during the monitoring process is inefficient and can lead to information overload. It is argued that strategic monitoring should focus on identifying industry success factors and the driving forces influencing their changes. The study proposes emphasizing weak signals of changes in the external environment during the monitoring process, as these signals can indicate future trends in strategic changes. A detailed structure of the strategic monitoring process has been defined, which includes: scanning the direct impact external environment, identifying significant weak signals, assessing their influence, and developing scenarios for potential developments. The strategic monitoring process has been formalized using an information diagram that provides details on the sequence of operations, input and output information, and methods of data transformation. The developed strategic monitoring technology differs from existing approaches by its clear detailing and formalization of the external environment analysis process. It emphasizes focusing on key factors that may influence an enterprise’s strategic changes. This approach is based on the concept of industry success factors and the analysis of weak signals. The proposed monitoring technology may be useful for enterprises seeking sustainable strategic development in a dynamic business environment.

Keywords

strategic change management, strategic monitoring, external environment, industry success factors, weak signals.

JEL classification:L210; М110;DOIhttps://doi.org/10.32680/2409-9260-2025-1-326-43-47

UD classification:65.012.3:005.8

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