Theoretical aspects of the investment attractiveness of the enterprise

Koshelok Halyna
Doctor of Economic Sciences, Professor of the Department of Economy of enterprise and Business Organization, Odesa National Economic University, Odesa, Ukraine, E-mail:galas2811@gmail.com, ORCID: https://orcid.org/0000-0003-0331-0592

Grimalyuk Andrei
Doctor of Economic Sciences, Professor of the Department of General Economic Theory and Economic Policy, Odesa National Economic University, Odesa, Ukraine, E-mail:andreigrim01@gmail.com, ORCID: https://orcid.org/0000-0002-8323-9193

Tsarov Olexandr
Postgraduate Student, Department of Economy of enterprise and Business Organization, Odesa National Economic University, Odesa, Ukraine, E-mail:tsar4v@gmail.com, ORCID: https://orcid.org/0009-0000-1319-7680

Cite this article:

Koshelok H., Grimalyuk A., Tsarov O. (2025) Theoretical aspects of the investment attractiveness of the enterprise. Ed.: V.V. Kovalenko (ed.-in-ch.) and others [Teoretychni aspekty investycijnoi pryvablyvosti pidpryjemstva; za red.: V.V. Kovalenko (gol. red.)], Scientific Bulletin of the Odesa National Economic University (ISSN 2313-4569), Odesa National Economics University, Odesa, No. 1 (326), pp.57-68.

Abstract

The aim of the study is to systematize and deepen the theoretical basis of the concept of "investment attractiveness" of an enterprise, as well as to identify its key characteristics based on an analysis of existing definitions in the scientific literature. Understanding this concept is crucial for forming enterprise strategies for capital attraction, which ensures financing for development and the implementation of investment projects. The study analyzed various approaches to defining investment attractiveness at the country, industry, region, and enterprise levels, which allowed for the identification of the main factors influencing this process. The research methodology involved applying the dialectical method to analyze economic phenomena and processes in their interconnection and development. Additionally, synthesis and comparison methods were used to identify common features and differences in the interpretation of the concept of "investment attractiveness." This approach not only clarified the essence of this concept but also allowed it to be examined in the context of the modern economic environment. The results of the study confirmed that investment attractiveness can be assessed at various levels: for a country, industry, region, and also for an individual enterprise. An enterprise, in this system, is the final point where investments are directed and where specific projects are implemented that can influence the further development and financial stability of the organization. The practical significance of the study lies in its contribution to a better understanding of the theoretical aspects of investment attractiveness, which, in turn, can serve as a basis for making effective managerial decisions regarding the financing and development of enterprises. The findings provide investors with the necessary information to make informed investment decisions, thereby improving the efficiency of capital attraction and reducing investment risks.

Keywords

investments, investment attractiveness, investment climate, factors, features, competitiveness, integral indicator.

JEL classification:G320; D210; M200; O160;DOIhttps://doi.org/10.32680/2409-9260-2025-1-326-57-68

UD classification:330.322: 338.45

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