Ways to increase the competitiveness of the hospitality and tourism sector of the Yuzhne urban territorial community

Nezdoyminov Sergii
Candidate of Economic Sciences, Associate Professor, Associate Professor, Department of Tourism, Hotel and Restaurant Business, Odesa National Economic University, Odesa, Ukraine, E-mail:2072945@gmail.com, ORCID: https://orcid.org/0000-0002-7349-596X

Cite this article:

Nezdoyminov S. (2025) Ways to increase the competitiveness of the hospitality and tourism sector of the Yuzhne urban territorial community. Ed.: V.V. Kovalenko (ed.-in-ch.) and others [Shljahy pidvyshhennja konkurentospromozhnosti sfery gostynnosti ta turyzmu Juzhnenskoi miskoi terytorialnoi gromady.: V.V. Kovalenko (gol. red.)], Scientific Bulletin of the Odesa National Economic University (ISSN 2313-4569), Odesa National Economics University, Odesa, No. 1 (326), pp.78-86.

Abstract

The article considers the resource potential of the hospitality and tourism sector of the Yuzhne urban territorial community of the Odesa region. The purpose of the article is to determine ways to increase the competitiveness of the tourism and hospitality sector of the Yuzhne urban territorial community in the conditions of post-war recovery. One of the most urgent problems in the conditions of post-war socio-economic development of coastal territories is the development of long-term plans for the restoration and development of the potential of the tourism and hospitality sector. It must take into account the principles of state policy in the field of tourism, the socio-economic interests of the community, local entities of the tourism and hotel business, and ways to ensure the competitiveness of their services. To determine the resource potential and competitive advantages of the hospitality and tourism sector, methods of spatial and statistical analysis, synthesis, and generalization were used. Based on the research conducted, it was established that the prerequisite for increasing the competitiveness of the hospitality and tourism sector is the development of a strategy for the socio-economic development of the territorial community and a tourism development program. The developed Strategy for Sustainable Development of the Yuzhne Urban Territorial Community for the period until 2030 in the conditions of post-war recovery requires updating taking into account the state of the real sector of the community's economy. The development of the competitiveness of the tourism and hospitality sector requires the involvement of modern tools and technologies of territorial management, public initiatives, public-private partnerships, and digitalization of services of recreational enterprises. Directions for updating the tourism development program and measures to increase the competitiveness of the hospitality sector of the Yuzhne Urban Territorial Community are proposed.

Keywords

hospitality, competitiveness, development strategies, tourism and recreation, resource potential, territorial community.

JEL classification:L830; О180; R580;DOIhttps://doi.org/10.32680/2409-9260-2025-1-326-78-86

UD classification:332.1:338.48

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