Strategic development management in global electronics companies with focus on Samsung electronics Ukraine

Martynova Natalia
PhD in Pedagogics, Associate Professor, Department of Organization Management, Odesa national economic university, Odesa, Ukraine, E-mail: natalkamartinova@gmail.com, ORCID: https://orcid.org/0000-0002-0303-7410

Chen Ting
applicant for higher education at Master's level of Department of Organization Management, Odesa national economic university, Odesa, Ukraine, E-mail:1332787201@qq.com

Cite this article:

Martynova N., Chen T. (2025) Strategic development management in global electronics companies with focus on samsung electronics Ukraine. Ed.: V.V. Kovalenko (ed.-in-ch.) and others [Strategichne upravlinnja rozvytkom globalnyh elektronnyh kompanij na prykladi Samsung electronics Ukraina.: V.V. Kovalenko (gol. red.)], Scientific Bulletin of the Odesa National Economic University (ISSN 2313-4569), Odesa National Economics University, Odesa, No. 3 (328), pp.92-99.

Abstract

The article investigates strategic development management practices employed by global electronics companies operating within Ukrainian market conditions through comprehensive analysis of Samsung Electronics Ukraine LLC operational strategies. Research objectives encompass identification of principal external environmental factors influencing strategic decision- making processes within multinational electronics companies functioning amid military conflict conditions; evaluation of strategic adaptation mechanisms demonstrated by Samsung Electronics Ukraine LLC responding to unprecedented market disruptions; assessment of strategic planning methodology effectiveness within subsidiary structures of global corporations operating in volatile markets; formulation of strategic management improvement recommendations applicable for electronics industry participants facing similar challenges within conflict-affected territories. Methods. To achieve the purpose, methods of system analysis, comparative analysis, financial performance assessment, and strategic management evaluation were utilized. Results. Analysis reveals substantial achievements despite challenging conditions, with Samsung Electronics Ukraine's revenue reaching 19.68 billion UAH in 2023, representing 39.1% growth compared to previous year. Operational efficiency improved dramatically through workforce optimization from 581 employees in 2021 to 114 in 2023, with productivity metrics increasing nearly fivefold during this period. Market positioning shows leadership across major product categories, with smartphone segment reaching 32.5% market share despite intense competition. Digital transformation represents the principal strategic direction supporting competitive advantage through technological leadership. Recommendations include planning mechanism optimization, risk management enhancement, innovation prioritization, and implementation frameworks ensuring effective strategy execution.

Keywords

strategic management, electronics industry, transnational companies, Samsung Electronics, adaptation mechanisms, conflict conditions, digital transformation, operational efficiency.

JEL classification:М110; F210;DOI: https://doi.org/10.32680/2409-9260-2025-3-328-92-99

UD classification:339.9:005.21

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