Innovative approaches to modeling business processes of hotel enterprises

Khetagurova Diana
Lecturer, Department of Organizational Management, Odesa National Economic University, Odesa, Ukraine, E-mail:diana.khetagurova.19@gmail.com, ORCID: https://orcid.org/0000-0003-0026-9053

Received: 07.04.2025    Аpproved: 22.04.2025    Рublished online: 12.05.2025

Cite this article:

Khetagurova D. (2025) Innovative approaches to modeling business processes of hotel enterprises. Ed.: V.V. Kovalenko (ed.-in-ch.) and others [Innovacijni pidhody do modeljuvannja biznes-procesiv gotelnyh pidpryjemstv.: V.V. Kovalenko (gol. red.)], Scientific Bulletin of the Odesa National Economic University (ISSN 2313-4569), Odesa National Economics University, Odesa, No. 4 (329), pp.114-120.

Abstract

The purpose of the study is to analyze and implement innovative approaches to modeling business processes of hotel enterprises to increase efficiency, optimize operational activities and improve the quality of customer service. To achieve this goal, modern methods of business process management are considered, in particular, the use of BPMN modeling, automated PMS systems and digital technologies that contribute to the adaptation of hotels to modern market challenges. The research methodology consists in applying a process approach to modeling business processes of hotel enterprises, which contributes to the structuring of business processes; reduces duplication of operations and costs; allows for rapid adaptation to market changes. A classification of business processes of hotel enterprises was carried out, the main, supporting, business processes of development were identified. The feasibility of applying a process approach to modeling business processes of hotel enterprises, which contributes to the structuring of business processes; reduces duplication of operations and costs; allows for rapid adaptation to market changes, is proven. The hotel enterprise "Atlantic Garden Resort Hotel" was selected as the object of the study. The hotel product of the studied enterprise was analyzed, which showed a division into 4 levels (basic, expected, expanded, potential). Positive and negative aspects of service were identified. The feasibility of modeling business processes of hotel enterprises using BPMN notation was proven, which allows for rapid adaptation to changes in the market environment. The modeling of business processes of hotel enterprises "Booking by phone", "Online booking" and "Check out" was carried out. The practical significance of the research results lies in the formation of practical recommendations for the implementation of the proposed innovative approaches in modeling business processes of hotel enterprises. As a result, we can state that with the implementation of innovations, hotel enterprises are able to improve the quality of work, attract new customers and increase profits.

Keywords

business process; hotel enterprises; process approach; notation; innovative approaches to modeling business processes of hotel enterprises.

JEL classification: L830; M110; O310;DOI: https://doi.org/10.32680/2409-9260-2025-4-329-114-120

UD classification:640.4:005.591.6:004.9

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