Leveraging integrated technologies in enterprise business processes

Vasylchenko Kyrylo
PHD in Economy, lecturer of the Department of Marketing and International Logistics, Odesa National Economic University, Odesa, Ukraine, E-mail:abm.kgvas@gmail.com, ORCID: https://orcid.org/0000-0002-5377-7855

Mykhailov Valerii
student of Faculty of Economics and Enterprise Management, Odesa National Economic University, Odesa, E-mail:valera230618@gmail.com, ORCID: https://orcid.org/0009-0002-2593-3598

Received: 13.04.2025    Аpproved: 24.04.2025    Рublished online: 12.05.2025

Cite this article:

Vasylchenko K., Mykhailov V.(2025) Leveraging integrated technologies in enterprise business processes. Ed.: V.V. Kovalenko (ed.-in-ch.) and others [Mozhlyvosti vykorystannja integrovanyh tehnologij u biznes-procesah pidpryjemstv.: V.V. Kovalenko (gol. red.)], Scientific Bulletin of the Odesa National Economic University (ISSN 2313-4569), Odesa National Economics University, Odesa, No. 4 (329), pp.21-29.

Abstract

This article explores the potential of modern technologies – artificial intelligence (AI), enterprise resource planning (ERP), and customer relationship management (CRM) systems – in optimizing business processes. The study aims to assess how these tools contribute to improving business efficiency, identify existing limitations, and analyze the positive experience of companies that have successfully implemented them in Ukraine and the European Union. The research applies a range of methods, including analysis, synthesis, and generalization when working with literature sources; statistical and comparative approaches to evaluate the level of technology adoption; graphical methods for visual data presentation; and abstract-logical reasoning for formulating conclusions. The findings suggest that the integration of AI, ERP, and CRM systems significantly enhances business performance by automating routine operations, improving decision-making, strengthening customer interactions, and reducing time and operational costs. These technologies serve as valuable instruments for boosting competitiveness in increasingly digital and globalized markets. Moreover, as digital transformation accelerates, the strategic implementation of AI, ERP, and CRM technologies is increasingly viewed not only as a competitive advantage but as a necessity for long-term sustainability and growth. At the same time, the study highlights several challenges, most notably the high costs of implementation and the necessity to retrain employees. These barriers may hinder adoption, particularly among small and medium-sized enterprises. In conclusion, the effective integration of AI, ERP, and CRM solutions into internal business environments is becoming a critical success factor for organizations. Further exploration of their potential requires active involvement from the state, the academic community, and business stakeholders.

Keywords

automation, artificial intelligence, ERP system, business processes, CRM system, optimization.

JEL classification: K100; L630;DOI: https://doi.org/10.32680/2409-9260-2025-4-329-21-29

UD classification:004.8: 339.13

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