Successful strategy for development of web studies in Ukraine

Chabanova Arina
master`s student, Odessa national economic university. E-mail:chabanova.ar@gmail.com

Cite this article:

Chabanova A., (2018) Successful strategy for development of web studies in Ukraine. Ed.: М.D. Baldzhy (ed.-in-ch.) and others [Systema pensiinoho zabezpechennia Ukrainy ta yevrointehratsiini protsesy; za red.: М. D. Baldzhy (gol. red.)], Scientific Bulletin of the Odessa National Economic University (ISSN 2313-4569), Odessa National Economics University, Odessa, No. 8(260), pp. 162-173.

Abstract

The relevance of this topic is the development of an enterprise development strategy is inseparable from the solution of its future development issues. It is a carefully thought-out strategy that allows the management of the enterprise to solve every day not just the current tasks of business development, but the current tasks working for the main goal and the main perspective. This article provides material on the compilation of the company's strategy on the example of a web studio. At the present stage of development of the economy, the main focus of each company's strategy is to increase competitiveness in order to consolidate its position in the market for profit. The article presents the statistics of the number of “live” web studios of Ukraine (2017-2018). According to a study in Ukraine in 2018, 886 live web studios were identified. It is the development strategy that allows digital agencies to either survive in the face of fierce competition, or to achieve competitive advantages in the market. Since there is no single strategy for all companies, each of them develops its own strategy based on an analysis of the environment, the ability of its own potential, its goals and mission. Any strategy should be monitored by management, which in turn draws up development plans, sets tasks for departments, develops a system for encouraging and motivating employees. For the successful development of the company, managers must devote most of their time to strategic tasks. Phased steps to create a successful web-studio strategy are considered: an analysis of the current state of the enterprise, combining the plans of the enterprise with its resources, preparation for introducing changes, analyzing risks and adjusting the strategy. Another important fact is that it is necessary to discuss as early as possible the distribution and use of company resources, clearly define priorities and constantly monitor the results of activities of both the company and its divisions. Also, the article describes what issues the manager should focus on in order for the web studio to become a large IT company.

Keywords

company strategy, strategic planning, strategic management, web studio work, development of an IT company, management, digital agency, company goals, profit making, competitiveness, CRM system.

JEL classification: L190

UD classification: 658.5.012.2

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