Theoretical aspects of strategic analysis of enterprises competitiveness

Popovskyi Yurii
graduate student, Odessa national economic university. E-mail:yurapositiv@gmail.com

Kerekesha Olga
candidate of pedagogical sciences, assistant professor, Odessa national economic university. E-mail:yurapositiv@gmail.com

Cite this article:

Popovskyi Yurii, Kerekesha Olga., (2018) Theoretical aspects of strategic analysis of enterprises competitiveness. Ed.: М.D. Baldzhy (ed.-in-ch.) and others [Systema pensiinoho zabezpechennia Ukrainy ta yevrointehratsiini protsesy; za red.: М. D. Baldzhy (gol. red.)], Scientific Bulletin of the Odessa National Economic University (ISSN 2313-4569), Odessa National Economics University, Odessa, No. 9(261), pp. 146-162.

Abstract

Theoretical aspects of the strategic analysis of the enterprises competitiveness are a component of an unified organic system of theoretical and methodological foundations of strategic analysis, which correspond to modern scientific concepts, the realities of the business environment and the practical needs of the economic entities functioning. Reducing the degree of uncertainty and being the basis for the adoption of well-grounded management decisions, strategic analysis provides the development of recommendations for achieving the strategic goals of the business entity in the specific conditions of its functioning, ensures effective implementation of the organization's development strategy, and also increases the efficiency and effectiveness of the business. The well-grounded and competently implemented strategy of an enterprise allows to neutralize or minimize risks, to effectively use the opportunities provided, to develop the growth potential, to reduce the negative effects of threats and to transform the weaknesses into advantages, to manage resources efficiently and, on this basis, to increase the manageability, efficiency and real impact of business in the long run. In the conditions of modern realities of Ukrainian business, the relevance of the issues of strategic analysis as an integral instrument of an effective, balanced and truly active strategic management of enterprises is steadily increasing. The prerequisites for increasing the relevance of strategic analysis in relation to companies are different in nature and etymology. An increasing number of the most advanced progressive managers of enterprises are aware of the truly urgent need to develop a strategy, implement strategic management, and actively apply the methodology and tools of strategic analysis in the process of substantiating and evaluating strategic management decisions. In this regard, the construction, implementation and practical implementation of the potential of an effective model of information and analytical support for strategic management are indispensable conditions for the prosperity of each enterprise in modern conditions.

Keywords

development tendencies, competitiveness, strategy, competition, strategic management, management decisions, strategic goals.

JEL classification: M490

UD classification: 658.821:005.52

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