Viticulture as a prospective direction of agrobusiness development

Smentyna Nataliia
D.Sc. (Economics), Professor, Professor, Department of Economics, Law and Business Management, Odessa National Economic University, Ukraine e-mail: : n.smentyna@oneu.edu.ua, ORCID ID: http://orcid.org/0000-0002-3205-1377

Cite this article:

Smentyna N. Viticulture as a prospective direction of agrobusiness development. Scientific Bulletin of the Odessa National Economic University. 2021. № 7-8 (284-285). pp. 123-129.

Abstract

Introduction. Viticulture remains a strategic branch of the agro-industrial complex of Ukraine, providing the population with valuable food products and processing industry with raw materials. Challenges of the modern globalization world, economic declines, structural changes in the proses of reforming an agricultural sector of the economy force to identify strategic objectives to increase the investment attractiveness of the industry, especially in small and medium-sized businesses. Given the importance of small and medium-sized businesses in the development of the local economy, there is a need to study the prospects of viticulture in the formation of local economic development. Purpose. The purpose of the study is to research of Ukrainian viticulture current state and to develop some proposals for the revival of viticulture and transformation into a promising area of agribusiness development in territorial communities Results. The article highlights the analytical and applied aspects of the functioning of the viticulture industry as a promising area of agribusiness. The current state of the industry has been analyzed, main trends in changes in production volumes, yield dynamics, export and import volumes have been determined. The prospects of the world market for Ukrainian producers have been substantiated. It has been proved that the viticulture industry has an unrealized potential that can contribute to territorial communities’ local economic growth. Problems that hinder the development of the industry have been identified and priorities have been proposed at the national level and at the level of individual business entities. The main of them are: setting up sales channels; choosing the right marketing policy and proper product advertising; search for potential investors and attracting investment in the industry; improving the quality of grapes and wine and promoting their own brands among consumers and others. Conclusions. According to the results of the study, the need for capital investment for the introduction of modern innovative technologies of cooling, packaging, processing and creation of high value-added products, as well as deepening cooperation between grape growers is recognized as a priority strategic task of long-term development of the industry.

Keywords

viticulture, agribusiness, yield, value added, cooperative relations.

JEL classification: M100, Q130 DOI: 10.32680/2409-9260-2021-7-8-284-285-123-129

УДК: 338.43:631.1

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