Pricing strategies in hotels of Dnipro city

Lysenko Olena
Candidate of Economics, Associate Professor of Department of Tourism and Hotel and Restaurant Business, Dnipro University of Humanities, Dnipro, Ukraine, E-mail:Lysienko.Elena@gmail.com, ORCID: https://orcid.org/0000-0002-3203-8690

Cite this article:

Lysenko O. (2025) Pricing strategies in hotels of Dnipro city. Ed.: V.V. Kovalenko (ed.-in-ch.) and others [Strategii cinoutvorennja u goteljah m. Dnipro.: V.V. Kovalenko (gol. red.)], Scientific Bulletin of the Odesa National Economic University (ISSN 2313-4569), Odesa National Economics University, Odesa, No. 3 (328), pp.124-131.

Abstract

The present paper dwells upon advancement of hotel infrastructure in Dnipro city, describes services and outlines history of several renowned and distinguished hotels. Price formation in hotels remains a complex process that relies on multiple factors. They include: domestic political situation, economic strategies for a hotel’s advance, prices for requested rooms’ segment suggested by competitors and a hotel’s market position. The purpose is to define whether discovered pricing strategies are universal for majority of hotels in Dnipro city or they appear specific. Methods applied include analysis, synthesis and statistical methods. The analysis conducted is based on resort to Microsoft Excel mathematical and statistical tools. Extensive statistical data collected are up-to-date, as the figures were taken from online booking resources, as of May 2024 and March 2025. The first step of the research is to convey analysis of current pricing strategy of the considered hotel. Next step is to figure out whether other hotels follow the same pricing strategy. This lies at the core of the given research. The analysis is conveyed further by means of juxtaposing rates of increase in prices for hotel rooms of operating well-known hotels in Dnipro city with inflation rates in Ukraine over suggested period (January – March of 2025). Calculations on rates of increase in prices for hotel rooms are based on absolute values of price offer variance for requested rooms as taken from hotels’ booking sites on 23.05.2024 and on 14.03.2025. Thus, figures of May 2024 are accepted as reference values. The research held demonstrated absence of single strategy for price formation in Dnipro city. Each accommodation facility establishes price offers individually, relying both on its own experience and on state of market. The analysis held also demonstrated presence of a mathematically defined tendency towards increase in price levels for hotel rooms. Investigation into economic pricing strategies in hotel industry is relevant not only for Dnipro city, but also for forthcoming development of hotel segment for Ukraine in general.

Keywords

strategies, price formation, absolute value, absolute increase, rate of increase.

JEL classification:C020; C530; Е370;DOI: https://doi.org/10.32680/2409-9260-2025-3-328-124-131

UD classification: 330.4:519.8:519.7:007

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